SB C&S Launches Red Hat Products through AWS Marketplace in Japan

SB C&S Corporation has made headlines by announcing that it will start offering Red Hat products through the AWS Marketplace on June 24, 2026. This venture marks a significant milestone as SB C&S will act as a Distributor with the prestigious Designated Seller of Record (DSOR) qualification from Amazon Web Services (AWS). This means that SB C&S will be recognized as a legitimate seller and will be responsible for invoicing, contracts, and sales processes related to Red Hat products sold via AWS Marketplace.

The DSOR qualification is crucial as it allows SB C&S to play an intermediary role between Red Hat and sales partners for the first time domestically using AWS Marketplace. What does this entail for businesses in Japan? By utilizing this platform, Red Hat can broaden its sales channels and market reach more efficiently. On the other hand, sales partners who collaborate with SB C&S will benefit from streamlined processes, making it easier to handle proposals, contracts, and invoicing.

This development is poised to reduce the sales burden on partners while simultaneously expanding their business opportunities in the rapidly evolving IT landscape. With a network of around 15,000 sales partners across Japan, SB C&S is well-positioned to leverage its extensive technical and sales expertise to accelerate the growth of Red Hat products through the AWS Marketplace. This collaborative approach will not only support the distribution of Red Hat solutions but also enhance the proposal capabilities of sales partners, essentially boosting their competitive edge in the market.

But what exactly is Red Hat? Red Hat stands as a leader in open-hybrid cloud technology, providing a reliable and cohesive platform for transformative IT innovations and AI applications. With a robust portfolio spanning cloud, developers, AI, Linux, automation, and application platform technologies, Red Hat’s offerings cater to a wide array of applications, from data centers to the edge.

Famed as a premier provider of enterprise open-source software solutions, Red Hat consistently invests in open ecosystems and communities to tackle future IT challenges. Collaborating with partners and customers, Red Hat supports the construction, connectivity, automation, protection, and management of their IT environments. The company also provides consulting services, award-winning training, and certification to ensure businesses can maximize their technological potential.

In conclusion, the partnership between SB C&S and AWS for Red Hat product offerings is set to reshape the sales landscape in Japan. By integrating traditional and cloud-based sales processes, SB C&S aims to enhance efficiency and unlock new opportunities for sales partners, ultimately benefiting end-users with innovative solutions. This strategic move illustrates the ongoing importance of collaboration in the IT sector, heralding a new chapter for both companies involved.

For inquiries related to the products, you can reach out to SB C&S at [email protected].

Disclaimer: Red Hat, Red Hat Enterprise Linux, and other product names mentioned are trademarks or registered trademarks of Red Hat, LLC. in the United States and other countries. The names and logos of SoftBank are registered trademarks or trademarks of SoftBank Group Corp. in Japan and other countries. Other company names and product/service names mentioned are registered trademarks or trademarks of their respective owners.