#United States #Las Vegas #Primax Group #Tymphany #Audio Foundry

Introduction

At CES 2025, the renowned Primax Group, featuring Primax Electronics and Tymphany, is set to transform automotive experiences through innovative technologies at their Audio Foundry booth in Las Vegas. With a strong focus on integrated audio-vision-Human-Machine Interface (HMI) solutions, they showcase the cutting-edge X-IN-1 Sensory Fusion technology, a product of their collaborative efforts. This development combines the strengths of both companies, aiming to revolutionize the in-car experience in next-generation vehicles.

Innovative Technology

Primax Group is rethinking the traditional paradigms of vehicle functionality by introducing high-definition imaging and advanced vision systems that surpass conventional camera modules. Their new offerings ensure high-resolution imagery, broad-angle capabilities, and stellar performance in low-light conditions. Applications of this technology span across crucial vehicle systems, such as Advanced Driver Assistance Systems (ADAS), Camera Monitoring Systems (CMS), and Driver Monitoring Systems (DMS). These innovations focus on enhancing detection accuracy while ensuring seamless integration into vehicle architectures. Moreover, the addition of dedicated Qi wireless charging technology underscores Primax's role as an industry leader in interface advancement.

Quotes from Leadership

Joe Chu, the General Manager of Business Operation at Primax, emphasizes the collaborative strength that this partnership represents. He notes, "This collaboration showcases the strength of our group's synergy, combining Primax's leading vision technology with Tymphany's audio expertise to create unified solutions that will set new standards for the automotive industry." By integrating enhanced safety imaging with superior audio capabilities, the groups aspire to create experiences that transcend the ordinary.

Tymphany adds its weight to this partnership by leveraging its audio engineering expertise to craft premium sound systems. Their technological innovations enhance both entertainment and driver safety by creating immersive sound environments. Phil McPhee, Chief Product Officer at Tymphany, remarks, "Our strategy has always been to pioneer new technologies and redefine audio experiences in vehicles, and this collaboration with Primax will further strengthen our aptitude to innovate and create unique audio-vision experiences."

Collaboration and Future Goals

The combined efforts of Primax and Tymphany aim not just at product innovation but also at building strong partnerships with Tier-1 suppliers and leading automotive brands to expedite the adoption of these technologies. As proud members of the Audio Foundry, the group is committed to engaging with other participants in the automotive ecosystem, aiming to explore fresh possibilities and refine integrated solutions capable of pushing the boundaries of audio-vision technology.

The collaboration underlines the vision of the Primax-Tymphany Group to lead the charge in creating innovative solutions that marry cutting-edge technology with practical applications. Their commitment to delivering unmatched integration of audio, visual, and interface technology solidifies their position as a driving force behind the automotive innovations of the future.

About the Companies

Primax Electronics is a frontrunner in integrated solutions, offering top-tier applications in auto electronics while excelling in areas like public safety. The firm takes pride in its X-IN-1 Sensory Fusion strategy, delivering a comprehensive suite of interface, visual, and acoustic technologies aimed at enhancing user experience and functionality.

Tymphany is recognized as a powerhouse in audio design and manufacturing, specializing in various applications from consumer audio to automotive systems. The company employs a unique holistic design approach, elevating its offerings through an integrated platform that combines acoustics, mechanics, and smart technology.

Audio Foundry serves as a collaborative hub where aspiring and established companies unite to cultivate disruptive ideas around automotive audio and acoustics. With operational bases in the UK, it presents an opportunity for OEMs and technology providers to innovate together, shaping the future of automotive technology.

Join Primax and Tymphany at CES 2025 to witness the future of smart vehicle technology take center stage in Las Vegas.