#USA #New York #Culinary Experience #Olive Oils #Spanish EVOO

Olive Oils From Spain Launches "All in a Drop" Campaign in NYC

On July 21, 2026, Olive Oils From Spain introduced its new U.S. campaign, "All in a Drop," during a lively celebration held at Rockefeller Center's Loft Garden. This premiere event brought together nearly 100 influential figures including journalists, chefs, and food enthusiasts, all eager to delve into the culinary and cultural treasures of Spanish olive oil.

The evening was more than just a launch; it was a tribute to the Spanish tradition of sobremesa, which encourages guests to linger at the table long after a meal. Attendees enjoyed an immersive experience specifically designed to highlight the unique characteristics and culinary versatility of Spanish extra virgin olive oil. This event signified Olive Oils From Spain's commitment to enhancing its presence in the U.S. market, as forecasts suggest that the United States may emerge as the world's leading olive oil consumer by 2030.

Spain is renowned for producing nearly half of the global supply of olive oil, flourishing from over 200 varieties cultivated across a staggering 360 million olive trees, making it the most extensive human-planted forest on the planet. Many of these trees have rich histories, some dating back more than 3,000 years.

There was great emphasis during the event on the belief that just a single drop of Spanish extra virgin olive oil (EVOO) encapsulates the terroir—its historical context, climate, and soil—of the area from which it originates. Guests had the opportunity to witness this firsthand through a thoughtfully orchestrated multi-sensory culinary experience, curated by the acclaimed chef Andy Baraghani, known for his best-selling cookbooks and James Beard awards.

Chef Baraghani expertly guided guests through various interactive stations featuring traditional dishes like Corte de Jamón and Pan con Tomate, each illustrating the pivotal role of Spanish EVOO in authentic cuisine. Standout pairings astonishingly demonstrated how different olive oil varieties—from the robust, peppery Picual to the creamy, fruity Arbequina—could amplify and transform everyday dishes.

"Creating the menu around Spanish extra virgin olive oil was an opportunity to celebrate one of my favorite ingredients. From small bites to a delightful olive oil cake served with cherries, it was truly a memorable night," Chef Baraghani expressed.

The event was officially welcomed by Teresa Pérez Millán, General Manager of The Spanish Olive Oil Interprofessional, who unveiled the campaign's stunning hero video. This video accentuated Spain's supremacy in olive oil production during a time when the U.S. market is increasingly appreciating the nuances of high-quality EVOO.

The festivities unfolded across the versatile spaces of Rockefeller Center, featuring Spanish-inspired cocktails, canapés elevated by regional oil pairings, and culminated in an impressive dessert showcase—a grand olive oil cake topped with fresh cream and fruits drizzled with extra virgin olive oil, resonating with the vibrant sounds of contemporary Spanish music.

Each guest left the gathering with custom gift boxes that celebrated the illustrious heritage of Spanish olive oil. The "All in a Drop" initiative will extend into 2026 and beyond, promising a variety of culinary showcases, cooperative creator projects, and educational campaigns aimed at enriching the understanding of Spain's culinary culture and traditions, ultimately bringing them to American dining tables. As the U.S. gears up to become the top global consumer of olive oil, Olive Oils From Spain is steadfast in its mission to educate and inspire a new generation of food lovers about the quality and vibrant culture tied to Spanish extra virgin olive oil.

For photos from the delightful event and to view their Hero Video, follow Olive Oils From Spain on Instagram, Facebook, and YouTube, or visit their official website at oliveoilsfromspain.org/allinadrop.