On December 5, 2025, the vibrant city of Düsseldorf welcomed its latest retail attraction: MINISO's largest store in Germany, located on the bustling Flinger Straße. This new store not only enhances the shopping experience for locals but also signifies the brand's ongoing expansion into the European market. With Christmas around the corner, the timing of this debut couldn't be more ideal, providing a fresh destination for holiday shopping.
Situated in one of Düsseldorf's most famous shopping districts, the new MINISO store occupies over 500 square meters and features a playful, bright design. The store is strategically placed among renowned fashion and lifestyle brands, ensuring a steady flow of visitors. Inside, shoppers are greeted with numerous immersive IP-themed zones, including a striking 2-meter-tall figure of Stitch, a wall of blind boxes, and co-branded displays that create an engaging, discovery-driven shopping environment for visitors of all ages.
The store boasts an impressive selection of around 3,000 unique SKUs, ranging from vinyl plush toys to innovative lifestyle products. Among them, the new Zootopia-themed collection was unveiled, riding the wave of excitement surrounding the latest film, and quickly emerged as a customer favorite. Not to be overlooked, the Hello Kitty Friends Capybara collection also made its debut in Germany. Its charming designs attracted numerous shoppers, adding to the store's appeal.
- - Interactive Launch Event
To celebrate the grand opening, MINISO hosted a lively ribbon-cutting ceremony, accompanied by an array of fun, interactive activities. Shoppers enjoyed a lucky spin wheel and were entertained by a DJ performance, which drew large crowds and generated significant social media buzz. This vibrant atmosphere solidified the store's reputation as a new hotspot in Düsseldorf for social media enthusiasts looking for their next photo opportunity.
- - Impact on European Market
MINISO's opening in Düsseldorf marks a significant milestone in the brand's European journey. Following the successful launch of its first IP Collection Store in Essen in 2024, the company has seen remarkable growth across Germany. Now with multiple stores in major cities like Munich, Hannover, and Oberhausen, MINISO is on an upward trajectory, planning additional openings that will bring even more lively, IP-driven retail experiences to the European market.
With its unique blending of playful product offerings and immersive shopping experiences, MINISO is poised to become a key player in the German retail landscape, attracting both local shoppers and tourists alike. The Düsseldorf store stands as a testament to the brand's commitment to creating joyful shopping environments that foster connection and delight for consumers across the continent.
