DeSantis Breindel Unveils New Branding After 22 Years of Growth
DeSantis Breindel, an esteemed name in B2B brand strategy and experience design, has recently launched a new brand identity, marking a significant milestone after two decades of growth and partnership. This rebranding initiative highlights the firm's commitment to helping clients take substantial leaps in their business evolution, whether it means merging, acquiring, going public, or redefining their market category.
Co-Founder Howard Breindel emphasized that this transformation is not merely about a change in logo or branding; it embodies a deeper understanding of partnerships. He stated, "Successful leaps are never just a financial transaction or a moment in time. They are shared journeys that require a deep understanding of what matters most to those who matter most to you." This philosophy reflects the company's mission to foster enduring relationships that lead to shared success.
At the core of DeSantis Breindel's approach is a 'Who-first' mindset. This strategy focuses on deeply exploring the needs and aspirations of employees, clients, and stakeholders, thereby creating lasting value. The firm has established a record of partnering with industry innovators across sectors such as healthcare, cybersecurity, financial services, and real estate, with a particular focus on redefining categories and spearheading new initiatives within the energy and environmental services sectors.
These branding partnerships have proven critical in unifying entities following mergers and acquisitions and have empowered challengers to take on larger industry counterparts. They have even assisted firms in navigating through disruptions and emerging as market disruptors themselves. Co-Founder Dru DeSantis remarked on this transformative journey: "Our relentless focus on this principle empowers leaders to move the needle by moving people," highlighting a commitment to growth that extends beyond mere branding.
DeSantis Breindel’s revamped online presence can now be found at www.desantisbreindel.com, which serves as a reflection of their new brand identity and their ongoing journey of assisting clients in achieving their fullest potential. Founded in 2002, the firm has consistently proven to be at the forefront of B2B branding in New York City. They have built a reputation for creating brands that not only resonate but also forge genuine connections with clients and prospects alike. As they continue to evolve, DeSantis Breindel remains devoted to helping businesses realize their most ambitious goals and, in doing so, leap further than ever before.