AI Sakura: Enhancing Tourism in Sendai
AI Sakura, an innovative AI agent developed by Tifana.com, is set to transform the tourism sector in Sendai, Japan, in collaboration with the Sendai Tourism International Association (SenTIA). Starting on April 29, 2026, a testing phase will be implemented, followed by full operational status from May 1. This initiative aims to utilize AI technology to significantly improve the efficiency and quality of tourist information services.
Background of AI Sakura's Implementation
As the main organization responsible for promoting tourism and cultural exchange in Sendai City and Miyagi Prefecture, SenTIA is actively engaged in expanding international exchange and promoting multicultural coexistence through initiatives like attracting tourism and international conferences (MICE). With advancements in AI technology, the possibility of providing accurate tourist information autonomously has become feasible. The surge in foreign visitors to Japan has also necessitated focusing human resources during peak hours, motivating the introduction of AI-powered services.
Overview and Features of the Proof-of-Concept Project: Digitalizing Tourist Information Services
The proof-of-concept project will be conducted at the Sendai City Tourist Information Center, employing AI Sakura to enhance tourist guidance services. AI Sakura will efficiently respond to basic inquiries about how to get to tourist destinations and provide other essential information in four languages: Japanese, English, Chinese, and Korean. For more complex queries, AI Sakura will seamlessly connect users to specialized staff through remote service features, ensuring a smooth transition between AI and human support, thus improving operational efficiency and hospitality.
The main evaluation criteria for this project include:
- - Boosting the accuracy and convenience of avatar assistance.
- - Automating inquiry responses for increased operational efficiency.
- - Evaluating the synergy between remote and human assistance.
- - Enhancing user satisfaction levels.
Results from these evaluations will inform the full-scale deployment planned for July 2026.
The Role of AI Sakura: Automating Routine Tasks for Elevated Customer Service
AI Sakura will serve in multiple capacities, supporting both tourism and daily life assistance, by offering:
- - Guidance on tourist attractions, local products, events, and accessibility.
- - Multilingual response capabilities.
AI Sakura will be available at the Sendai City Tourist Information Center from 8:30 AM to 7:00 PM, with remote consultation services provided on weekdays from 9:00 AM to 5:00 PM, advancing convenience for tourists visiting Sendai.
Future Prospects: A Model for Enhancing Tourism Competitiveness in Sendai and Tohoku
In the future, insights gained from the proof-of-concept and full-scale implementation will be utilized to accumulate and analyze tourist data, focusing on multilingual inquiry content and usage patterns. This approach will enable personalized tourism recommendations tailored to user needs. By driving advanced data-driven marketing strategies, AI Sakura aims to enhance the tourism competitiveness of Sendai and Tohoku, contributing to the realization of a sustainable international tourism city and a multicultural community in Sendai.
What is AI Sakura?
AI Sakura is an AI agent that functions seamlessly without requiring user registration or tuning. With the tagline, “AI Sakura is by your side. Work and happiness, together,” it aims to support the digital transformation (DX) efforts of companies and municipalities through engaging dialogues with artificial intelligence.
Reasons for Choosing AI Sakura
- - Incorporates cutting-edge AI technologies such as ChatGPT and image-generating AI.
- - Holds various AI-related patents and quality assurance certifications.
- - Achieves compliance with multiple ISO standards for cloud security.
- - Offers quick customization tailored to client needs without requiring extensive manual input.
- - Ensures automated operation and maintenance.
A growing number of companies aiming for digital transformation are deploying AI Sakura. It enables AI-assisted services in various settings, including train stations, commercial facilities, websites, and phone interactions, finding application across diverse sectors, including major corporations, municipalities, and public transport.
Company Background
Founded in 2000, Tifana.com (headquartered in Meguro, Tokyo) operates under the philosophy of “Harnessing AI to bring smiles to the world.” The company is focused on supporting digital transformation for organizations and municipalities. Over the years, it has developed expertise in website creation across various industries, leading to the launch of AI Sakura in October 2016. The agent is now implemented widely across Japan, significantly contributing to digital transformation initiatives. As of March 2024, Tifana.com will become part of HEROZ, a publicly listed company in Japan.