Pringles has turned the snack world upside down with the launch of its imaginative 'Once You Pop Mystery Boxes', which celebrate the iconic tagline of the brand. These innovative boxes offer a delightful mix of surprises, combining the fun of snacks with collectible characters known as Pringamabobs. The Pringamabobs are inspired by the beloved stacked crisps and are designed to bring a playful spirit to snacking.
What’s Inside the Mystery Box?
Each Once You Pop Mystery Box includes two Pringles cans: one filled with a special Pringles Mystery Flavor and the other showcasing one of six collectible characters. Fans are in for a treat as they pop open these boxes, with each character looking like it emerged from a delightful daydream filled with snacks. The collectible characters range from the rare Snaxolotl to the adventurous Crispybara, each bringing its own unique flavor and fun.
Meet the Characters
Here's a closer look at the Pringamabobs:
- - Snaxolotl: The rarest character, this adorable critter seems to come alive during snack time, ready for anyone feeling a little peckish.
- - Crispybara: An enchanting and adventurous spirit, the Crispybara thrives on flavorful explorations across the delicious snack landscape.
- - Puptato: Most affectionate and charming, the Puptato has earned itself the title of the “snacker's best friend,” with looks that are nearly too cute to resist.
- - Duckalips: Known for its delightful features, the Duckalips embodies the fun and excitement of snacking.
- - Crunchback Whale: This cheerful character is always ready to relax with snacks and brings a chill vibe that complements any snack break.
- - Pringypus: A mischievous prankster, the Pringypus spreads flavorful fun wherever it goes, embodying the playfulness of Pringles.
Availability and Price
The Once You Pop Mystery Boxes are set to be available on November 7, 14, and 21, dropping at 12 p.m. EST, at a price of $19.99 for each limited-edition box. The launch marks a new chapter in the renowned brand's marketing journey, aiming to blend nostalgia with innovation and rekindle the collective joy of snacking.
A Modern Twist on Collectibility
This latest offering from Pringles coincides with the creative evolution of its famous tagline, now reimagined as "Once You Pop, The Pop Don't Stop," which encourages both new and loyal fans to dive into the whimsical universe of Pringles. The accompanying campaign, rolled out by FCB New York, brings humor and playfulness to the forefront, blending fun with nostalgia.
Join the Fun
You can visit OnceYouPopMarket.com and Pringles' social media platforms, like Instagram and Facebook, for opportunities to purchase these mystery boxes and discover which Pringamabob character you're compatible with through fun quizzes. For those eager to enhance their snacking experience, signing up on the website allows fans to receive notifications about the launches and the chance to share their mystery flavor guesses online with @Pringles.
About Kellanova
Kellanova, Pringles' parent company, is a powerhouse in the global snacking market, managing a wide variety of brands and products from breakfast cereals to frozen foods. With a commitment to sustainable practices and creating enjoyable experiences for consumers, Kellanova intends to foster healthier and more equitable food solutions, aiming to reach four billion people by the end of 2030.