#Japan #Tokyo #T-shirt #UNBY #P01

UNBY's 10th Anniversary: A Special Collaboration with P01

In a thrilling celebration of a decade filled with quality goods and outdoor enthusiasm, UNBY has announced the release of an exclusive T-shirt in partnership with the renowned apparel brand P01. The special piece will hit the shelves at all UNBY STORE locations starting May 3rd.

UNBY, positioned at the forefront of lifestyle retail with a unique focus on bags and outdoor gear, marks its milestone with this standout collaboration. The T-shirt features one of P01's most beloved designs, 'COOL CATS', expertly combined with the UNBY STORE logo to create a distinctive graphic that encapsulates the essence of both brands.

The T-shirt is priced at ¥6,380 and is designed in a color palette chosen by UNBY's representative, Daitchi Fujimatsu. This choice leans towards a more subdued tone compared to the usual bright offerings from PLAY DESIGN, making it an attractive option for fans looking for something different yet stylish.

Available in a wide range of sizes from M to XXL, this shirt is perfect for families and couples alike. However, prospective buyers should act quickly, as quantities are limited, turning this apparel into a collectible item.

Availability

You can find this limited edition T-shirt at the following UNBY GENERAL GOODS STORE locations:

• - UNBY GENERAL GOODS STORE Harajuku
• - UNBY GENERAL GOODS STORE Sanda
• - UNBY GENERAL GOODS STORE Minoko Q's Mall
• - UNBY GENERAL GOODS STORE Shinsaibashi Parco
• - UNBY GENERAL GOODS STORE LUCUA Osaka
• - UNBY GENERAL GOODS STORE Namba
• - UNBY GENERAL GOODS STORE Official Online Store: UNBY Store

UNBY Co., Ltd., founded in 2013 by former master-piece director and designer Daitchi Fujimatsu, has steadily carved out a niche for itself in the Japanese retail landscape. Its flagship store, UNBY GENERAL GOODS STORE, opened its doors in the trendy Ura-Harajuku area, showcasing the brand's original label, AS2OV. Over the years, UNBY has also represented international labels such as Cote&Ciel and the South Korean outdoor brand MINIMAL WORKS, as well as the UK brands NATIVE UNION and CABIN ZERO. In 2021, a remarkable milestone was reached when UNBY was chosen to operate the Aono Dam Memorial Hall as its flagship store in Sanda City, Hyogo Prefecture.

P01, the collaborative partner in this anniversary project, originates from Osaka and was born in 2001. Rooted in the world of snowboarding, P01 specializes in creating products that bridge the gap between urban and natural environments, catering to activities such as camping, skateboarding, biking, water sports, and urban outdoor adventures. The brand's mission is to offer technical products that are not only functional but also easy to incorporate into everyday life, encompassing apparel, watches, and bags, alongside superior outdoor gear. P01 embodies the spirit of play, promoting social connection through shared adventures.

This collaboration between UNBY and P01 represents the epitome of innovation and quality, sure to resonate with outdoor enthusiasts and fashion aficionados alike. The exclusive T-shirt encapsulates a decade of UNBY's commitment to providing quality apparel and gear, and serves as a stylish reminder of the journey that began ten years ago. Don’t miss your chance to snag one of these limited edition pieces—your wardrobe will thank you!