Stagwell Teams Up with Mallorca Foundation for Ecosystem Awareness Campaign

Stagwell and Mallorca Preservation Foundation: A Collaborative Initiative for Sustainable Tourism

In a significant move towards promoting environmental consciousness, Stagwell (NASDAQ: STGW) has partnered with the Mallorca Preservation Foundation to launch a new awareness campaign aimed at protecting the island's unique ecosystem. This initiative, announced on October 2, 2025, in Milan, serves as a call to action for both tourists and local residents to adopt more sustainable habits that contribute to the island’s conservation efforts.

The campaign, which runs through late September, effectively combines creative marketing with environmental advocacy. Stagwell Italy spearheaded the project, delivering three core messages encouraging everyone to:
1. Consume Local Products – Supporting local businesses and reducing carbon footprints.
2. Use Reusable Water Bottles – Aiming to minimize plastic waste that pollutes land and sea.
3. Travel by Bicycle – Promoting healthier and environmentally friendly transport options.

Collaboration with local organizations has amplified the campaign’s reach and effectiveness. Notably, partnerships with Apaema Agricultura Ecológica, Fundación Cleanwave, and Malla Publicidad have been instrumental in spreading the message across various outdoor advertising platforms throughout Mallorca.

Ana Riera, executive director of the Mallorca Preservation Foundation, highlighted the impactful simplicity of everyday actions: “Changing some habits and incorporating small gestures in our daily lives, such as consuming local products, carrying a reusable bottle, or cycling around the city, can have a real positive impact on our environment.” Riera emphasizes that the campaign aims to convey this message in an approachable and engaging way. It also offers practical tools like a map showcasing local product vendors and refill stations for water bottles, helping residents and tourists alike take actionable steps towards eco-friendliness.

The vibrant campaign slogan, “Eat, Drink, Repeat”, acts as both a catchy reminder and a motivating call to action, effectively conveying the importance of sustainable practices while enjoying the beauty of Mallorca. Nicola Rovetta, creative director at Stagwell Italy, notes that the colorful and striking nature of the campaign is designed to resonate emotionally with its audience, making sustainability not just accessible but appealing even during vacation times.

Stagwell itself is not just a marketing agency but a collective of challenger brands launched to revolutionize the field of marketing. The organization is dedicated to marrying creative innovation with advanced technology to bridge the gap between art and the science of marketing. With operations in more than 45 countries, it empowers local teams to enhance effectiveness, boost commercial results, and drive social impact.

As a crucial part of the campaign, residents and tourists are encouraged to actively participate in Mallorca’s conservation journey, helping to not only preserve the island’s natural beauty but also to enrich their experiences while visiting. The Mallorca Preservation Foundation's ongoing efforts, supported by Stagwell, demonstrate a model for how businesses and local entities can work together to foster awareness about sustainability in tourism.

By re-committing to responsible tourism practices, everyone can play a role in ensuring that Mallorca remains a beautiful and healthy ecosystem for future generations. This partnership between Stagwell and the Mallorca Preservation Foundation showcases a forward-thinking approach that aligns marketing objectives with environmental preservation, ultimately contributing to a more sustainable future for one of the Mediterranean’s most beloved islands.