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Action Link's Seminar: The New Norms in E-Commerce Marketing with AI

As the e-commerce landscape evolves, the reliance on traditional methods for customer acquisition has become increasingly challenging, making customer retention and maximizing lifetime value (LTV) more crucial than ever. On November 19, 2025, Action Link, a wholly-owned subsidiary of Fabrica Holdings and a provider of CRM services, will be participating in a pivotal online seminar titled "The New Norms of E-Commerce Marketing Changed by AI - Connecting Data and Creativity for New Growth Strategies".

This seminar, hosted by EC Pro, will feature three expert speakers discussing the significant shift in e-commerce marketing facilitated by advancements in data utilization and AI technology.

The Significance of Repeat Sales in E-Commerce Growth

In recent years, the evolving behaviors of customers, alongside rising advertising costs, have created a scenario where solely depending on new customer acquisition for growth is becoming obsolete. In this context, increasing the repeat purchase rate and maximizing LTV are emerging as vital indicators supporting e-commerce growth.

During the seminar, attendees will hear from various industry experts who will articulate the new standard of e-commerce marketing shaped by data-driven insights and AI technologies.

Action Link’s Contribution: Practical CRM Approaches Leveraging AI and Human Intelligence

In this seminar, Takashi Nakamura, the product head of Action Link, will present a CRM model that enhances repeat rates while focusing on tasks that only humans can perform. His talk will encompass the following key points:

• - The importance of repeat sales in driving e-commerce business growth.
• - Strategies to improve repeat rates and extend LTV.
• - Success stories of CRM that integrates AI with human capabilities.
• - Concrete measures that have led to successful outcomes.
• - Practical insights on how to effectively combine AI utilization with human judgment.

This seminar is particularly beneficial for the following audiences:

• - E-commerce operators seeking ways to utilize AI for enhancing operational efficiency and boosting sales.
• - E-commerce professionals wrestling with understaffing or high workloads.
• - Marketing personnel aiming to grasp the latest trends in AI advertising and creativity, converting insights into tangible results.
• - CRM and retention managers eager to leverage the combined strengths of AI and human effort to enhance repeat rates and LTV.

Seminar Overview

• - Title: Essential for In-House and Mall Representatives! AI-Driven E-Commerce Marketing New Norms
• - Theme: Creating New Growth Strategies by Connecting Data and Creativity
• - Host: EC Pro (EC Pro LLC)
• - Date and Time: November 19, 2025 (Wednesday) from 12:00 to 13:00 (archive available)
• - Format: Online
• - Participation Fee: Free
• - Target Audience: E-commerce operators, marketing professionals, CRM specialists
• - Details & Registration: EC Pro Seminar Registration

Featured Speakers

• - 1st Speaker (13:00-13:20): Atsushi Okunishi (WUUZY Inc.)

- Theme: Eliminating Waste in E-Commerce Operations! Enhancing Efficiency and Sales Maximization through AI and Professional Talent

• - 2nd Speaker (13:20-13:40): Seima Matsufuji (REHATCH Inc.)

- Theme: Evolving Creativity with AI! Cultivating Custom AI for Robust Results Improvement

• - 3rd Speaker (13:40-14:00): Takashi Nakamura (Fabrica Communications / Action Link Product Head)

- Theme: Doubling Repeat Sales with AI-Human Collaboration! Successful Scenarios for CRM

Company Overview

Fabrica Holdings Inc.

• - CEO: Masato Taniguchi
• - Head Office: 9F Akasaka 1-11-30, Akasaka Center Building, Minato, Tokyo
• - Established: November 1994
• - Stock Exchange: Tokyo Stock Exchange Standard Market (Ticker Code: 4193)
• - Corporate Site: Fabrica Holdings

Fabrica Communications Inc.

• - CEO: Masato Taniguchi
• - Head Office: 8F Sanko Nishiki BLDG, 3-5-30 Nishiki, Naka, Nagoya, Aichi
• - Business Areas: Automotive Sales Support System Development/Sales, Internet Media Business, Web Marketing Support Business, Automotive Repair/Rental Business
• - Ownership: 100% by Fabrica Holdings
• - Corporate Site: Fabrica Communications

For inquiries, please contact:
Fabrica Communications
Business Communication Division, Action Link Department
Tel: 0120-063-851
E-mail: [email protected]