Odwalla® Launches a Fresh Line of Juices and Smoothies in 2025 to Revitalize Beverages in America

Odwalla® Unveils New Juice and Smoothie Line in 2025



Odwalla®, the quirky and beloved beverage brand, renowned since 1980 for its creative approach to health and wellness drinks, is set to make a significant impact in the U.S. beverage market in 2025. With its new line of juices and smoothies, the brand continues its legacy by providing high-quality, nutritious options for health-conscious consumers.

The Fresh New Offerings


The upcoming Odwalla® collection will feature three signature smoothies: Mango, Strawberry-Banana, and Berries. These smoothies promise to deliver a delightful taste experience while meeting the nutritional needs of modern consumers. Additionally, the line includes three refreshing 100% juice options: a unique blend of Orange, Guava, and Ginger, a vibrant Green Juice made from pineapple, apple, and tender cactus (nopal), and a high-quality not-from-concentrate orange juice.

These exciting new products will be offered in convenient packaging options, including 13.9 fluid-ounce glass bottles as well as 16 and 32.4 fluid-ounce Tetra Prisma® cartons. This variety ensures that consumers seeking a quick drink on the go, or a larger option for sharing, will find something to suit their preferences.

A Commitment to Quality


Odwalla® has always been a leader in promoting health and fresh ingredients within the beverage industry. The introduction of this new line is no exception. All smoothies and juices adhere to the highest quality standards, ensuring that flavors are not only vibrant but also retain their nutrient integrity. The philosophy guiding these products is evident in their formulation; designed with simplicity and transparency in mind, each drink contains only a handful of wholesome ingredients. This approach aligns perfectly with the increasing consumer demand for transparency in food and beverage sourcing.

Odwalla® ensures that the newest offerings are free from added sugars and high-fructose corn syrup, reinforcing the brand's commitment to providing natural and refreshing flavors. Health-conscious consumers can enjoy these beverages knowing they are making a beneficial choice for their well-being in every sip.

Salvi Folch, CEO of Grupo Jumex, expressed his enthusiasm about this new initiative: “Odwalla®'s introduction of this new line of juices and smoothies reflects our shared values. We're passionate about creating beverages that people trust and enjoy.” Grupo Jumex, a respected leader in the beverage industry for over 60 years, is newly backing Odwalla®, blending innovation with quality.

Nationwide Distribution


The distribution of this eagerly awaited Odwalla® line will be managed by Vilore Foods, renowned for its extensive nationwide network and more than 40 years of experience in the Consumer Packaged Goods (CPG) sector. Its reputation for quality guarantees that the new Odwalla® products will be easily accessible to consumers across the United States.

About Grupo Jumex


Grupo Jumex has an impressive track record, having been established in Mexico for over six decades. Recognized among the nation's most reputable companies, it specializes in producing and marketing high-quality fruit-based beverages, including a diverse array of juices, nectars, and refreshing drinks, available in the U.S. and numerous countries worldwide.

To stay updated on the latest from Odwalla®, consumers can visit their website at www.drinkOdwalla.com. With this innovative line launch, Odwalla® is poised to capture the hearts and taste buds of health-conscious individuals nationwide, setting a new standard in the beverage market as they encourage a healthier lifestyle through delicious and nutritious options.

Topics Consumer Products & Retail)

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