#Japan #Tokyo #Pet Care #ROCCANIST #Rice Force

ROCCANIST®: The Future of Fermented Pet Skincare

Overview
ROCCANIST®, a new fermented skincare line for pets, has arrived in Tokyo’s luxury shopping destination, stationed at the ninth floor of the Daimaru Tokyo store. Operational from July 22 to October 20, 2026, this limited-time experience is part of the Asumise concept store, which emphasizes not just products but the stories behind the brands. N I I I, the company behind ROCCANIST, founded by the visionary Noriaki Numata, utilizes expertise from their previous success with the Rice Force skincare brand for humans.

Explore the Unique Offerings
Within the Asumise store, visitors can engage with four different ROCCANIST products, all crafted from rice fermentation processes. Brand ambassadors will be present to provide insights into the stories behind ROCCANIST's creation, highlighting each product’s features and guiding customers through their use. The four available testers allow pet owners to experience the aromas and textures, helping them visualize integrating these products into their daily care routines for their beloved dogs and cats.

The Need for Pet Skincare
As pets are living longer—according to recent surveys, 53.9% of dogs and 45.2% of cats are now over the age of seven—there is a growing awareness of the importance of comprehensive skincare that goes beyond just grooming. Just as humans have adopted skincare rituals, a new trend emerges: taking similar care of our pets’ skin environments. Since dogs and cats share our lives—not only in terms of food and living conditions but also experiences like outings and travel—the introduction of pet skincare routines can enhance their comfort and well-being.

Innovative Collaborations
The concept of ROCCANIST was forged through the collaboration between N I I I and Yushin Shuzo, which developed the proprietary Rice Life® Extract. Leveraging over two and a half decades of experience in skincare, Numata aims to extend the benefits previously offered to humans, applying the same principles to pets. This synergy has led to the creation of several products designed with the specific skin characteristics of dogs and cats in mind—all sourced from 100% domestically produced rice and utilizing natural microbial fermentation.

Core Ingredients and Benefits
Each ROCCANIST product harnesses the power of the Rice Life® Extract, a unique fermented ingredient refined through meticulous processes involving koji mold, yeast, and lactic acid bacteria over 90 days. This innovative extract not only nourishes the skin but hydrates and enhances the barrier function of pet skin—much needed for today’s aging pets.

Introducing ROCCANIST Products

1. ROCCANIST Beauty Bath Liquid
- Function: A bath solution that requires no rinsing, it allows for a gentle cleanse while keeping the skin hydrated.
- Size & Price: 600ml for ¥4,620 (tax included).

2. ROCCANIST Dual Care Shampoo
- Function: Cleans while conditioning to ensure a rich, shiny coat.
- Size & Price: 300ml for ¥4,620 (tax included).

3. ROCCANIST Glow Balance Mist
- Function: A hydrating mist designed to address dryness and enhance coat quality post-brushing or after walks.
- Size & Price: 60ml for ¥6,600 (tax included).

4. ROCCANIST Paw Serum Milk
- Function: Deeply hydrates and protects paw pads without leaving a greasy residue for better grip on surfaces.
- Size & Price: 30ml for ¥4,950 (tax included).

Each product is carefully formulated, free from alcohol, parabens, artificial fragrances and colors, ensuring they are safe for even the most sensitive pets.

Limited-Time Store Experience

Visitors can immerse themselves in this unique shopping experience in Tokyo, where they can explore not just products, but the ethos of N I I I that resonates with nature and well-being. Asumise stands out as the place where innovation meets tradition, creating a dynamic retail experience that transforms the act of shopping into something meaningful.

Details for Visitors

• - Duration: July 22, 2026 - October 20, 2026
• - Location: Daimaru Tokyo 9th Floor, Asumise
• - Hours: Open from 10 AM to 8 PM (closed on designated holidays)
• - Website: Daimaru Asumise

As we continue to explore and innovate in the realm of pet care, ROCCANIST is set to lead the way in promoting a culture where loving pet skincare routines become as integral as those for humans. Experiences like these will inspire pet owners to reconsider how they care for their furry companions.