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Knorr® Launches #DeliverBetter Campaign

In recent years, tales of fast food delivery mishaps have flooded social media, with countless individuals sharing stories of poorly assembled burgers, missing ingredients, and chilly meals. Recognizing the growing frustration over these delivery failures, Knorr® initiated its #DeliverBetter campaign, encouraging consumers to transition to delicious home-cooked meals instead.

Fast food, often touted as the pinnacle of convenience, has not consistently delivered on quality. With a commitment to elevating mealtime experiences, Knorr believes that satisfying meals can be created at home, replicating one's favorite fast food items with ease and flavor. As part of the campaign, they showcase simple yet tasty recipes that utilize Knorr's signature Rice and Pasta Sides and Bouillon products.

The Heart of the Campaign

Kickstarting on February 24, 2025, the #DeliverBetter campaign includes a grocery gift card giveaway, providing consumers an opportunity to obtain the necessary ingredients to create classic fast food dishes at home. To take part in the giveaway, participants are invited to share their unique fast food delivery fail stories on TikTok or Instagram, tagging Knorr while following the brand's partners.

Among the delicious alternatives Knorr suggests are:

• - Lemon Pepper Chicken Cutlets instead of hastily prepared chicken sandwiches,
• - The Perfect Classic Burger to replace ill-constructed fast food burgers,
• - Baked Chicken Parm for a more delectable pizza night,
• - Chicken Tacos that promise genuine tastes over broken taco deliveries.

This strategic initiative aims to stir creativity in home kitchens, demonstrating that high-quality meals are not confined to fast food outlets. Gina Kiroff, Knorr North America's Chief Marketing Officer, shared: "We've all faced disappointment waiting for our fast food, only to receive a lackluster meal. Knorr seeks to transform these frustrating moments into delightful cooking experiences that anyone can enjoy."

Engaging the Community

Recognizing the commonality of such delivery failures, Knorr is not just advertising but actively building a community around enhancing home cooking. By showcasing relatable anecdotes of fast food mishaps from individuals across social media, they foster a sense of belonging and understanding among home cooks. The campaign invites consumers to reimagine their dining experiences and embrace creativity in the kitchen.

Recipe Inspirations

For those in need of inspiration, Knorr offers a selection of recipes designed to capture the essence of beloved fast food items without the wait or disappointment. From burgers to tantalizing chicken dishes, the brand’s website is stocked with ideas and cooking tips to assist home cooks on their culinary journey.

Inviting everyone to join this flavorful movement, Knorr encourages engagement via social media using the hashtag #DeliverBetter. Fans can discover recipes and share experiences while contributing to a larger conversation on overcoming fast food disappointments through home cooking.

Conclusion

In a world where convenience often trumps quality, Knorr's #DeliverBetter campaign stands as a proactive approach to inspire individuals to rediscover the joys of home cooking. With easy-to-follow recipes and community engagement, Knorr is leading a culinary revolution aimed at transforming everyday meals into extraordinary experiences.

For more information on participating in the giveaway and to access recipe inspirations, visit Knorr's official website or follow them on social media channels.