Introducing Pokémon-Inspired Physical Activities for Kids in Japan

Pokémon Takes Center Stage in Physical Education

In an exciting initiative, the Japan Sports Association (JSPO) is bringing beloved Pokémon characters to elementary and middle school students across the nation. In the upcoming October 14, 2025 issue of the wall newspaper "JSPO Sports Medicine & Science info," two iconic Pokémon, Magikarp and Geodude, will take the spotlight. This initiative aims to create an engaging environment for sports participation and appreciation among children.

The wall newspaper will introduce two playful activities based on the JSPO-ACP (Active Child Program). These activities, creatively named "Run Away! Magikarp!" and "Roll On! Geodude!", are adaptations of traditional movement games such as fish catching and cradle games. This unique approach will encourage physical activity in a fun and motivating way, making exercise enjoyable for kids.

What's more, the October 2025 issue isn't the last time the Pokémon will appear in this educational program—additional issues scheduled for December and February are set to feature more Pokémon-themed activities. The overarching goal is to foster a love for sports and physical activity, contributing positively to children's growth, development, and overall fitness.

About JSPO-ACP

The JSPO-ACP is a thoughtfully developed program that emphasizes the joy of active play, enabling children to engage in various sports while having fun. By cooperating closely with junior sports venues and schools across Japan, JSPO aims to promote this program nationwide, ensuring that children can experience the joys of movement.

For more details about the program, please check out the following link: JSPO Active Child Program.

Comments from Leadership

Hiroyuki Morioka, Executive Director of JSPO

"The essence of sports lies in the joy of voluntary participation in physical activities. Having globally adored Pokémon characters featured in these activities is expected to not only support the healthy growth of our children but also ignite their lifelong passion for sports."

Kenjiro Ito, Chief Business Officer of The Pokémon Company

"We are thrilled to bring Pokémon to children across Japan and to create joyful exercise experiences together. By engaging with activities like "Run Away! Magikarp!" and "Roll On! Geodude!" starting in October 2025, we hope children will embrace more Pokémon and find joy in being active."

About The Pokémon Company

Founded to manage the Pokémon brand, The Pokémon Company has expanded greatly beyond its original video games. The brand now includes trading cards, animated TV shows and movies, merchandise, promotional events, and even dedicated retail stores such as Pokémon Centers, fostering a multifaceted experience for fans.

Corporate Website: Pokémon Company

Official Pokémon Site: Pokémon

About JSPO

Founded in July 1911 as the Greater Japan Athletic Association, JSPO aims to enhance national sports and international competitiveness. Since becoming the Japan Sports Association in April 2018, it has been instrumental in various sports initiatives, including organizing large-scale sports events and supporting community sports programs across Japan.

Home Page: Japan Sports Association

Overview Brochure: Business Overview

JSPO Midterm Plan 2023-2027: JSPO Plan