#USA #New York #Fine'ry #Maesa #Eau de Parfum

Fine'ry Unveils New Masculine Fragrance Collection

Fine'ry, a rapidly rising name in the world of perfumery, is set to enhance the fragrance landscape with its brand new masculine scent collection. This launch includes nine daring eau de parfums, available in the men's grooming aisle at Target, alongside three additional fragrances offered in both eau de parfum and body mist formats.

Since its stunning rise to fame in 2023 through viral success on TikTok, Fine'ry has resonated with consumers by providing high-quality fragrances at affordable prices. The brand has swiftly climbed to the top, establishing itself as the fastest growing fragrance brand at Target. With its commitment to democratizing fragrance, the new collection aims to broaden Fine'ry’s appeal and echo its mission that everyone deserves to feel ‘fine’.

Nadia Khan, the Senior Vice President of Marketing at Maesa, the parent company of Fine'ry, emphasized the brand's dedication to universal appeal. She noted that extensive social listening, in-person events, and community discussions revealed a strong demand for more inclusive and diverse fragrance options. Consequently, Fine'ry's new line is meticulously crafted with an array of rich, sophisticated notes, merging fresh, spicy, and woody elements to cater to a variety of olfactory preferences.

New Fragrances to Explore

The new collection features an intriguing array of fragrances:

• - Ultra: A dynamic scent blending fresh bergamot and pineapple with the boldness of black pepper, culminating in a smoky dry down.
• - Why Not: A sophisticated mix that juxtaposes classic sage with warm amber.
• - Aqua Venture: An airy marine fragrance with notes of sea salt, complemented by juniper and moss.
• - Not Another Blue: Combines woody vetiver and amberwood, resulting in an aromatic experience.
• - Alleged: This exhilarating fragrance showcases complexity with sage, coriander, and patchouli.
• - Jungle Vetiver: An earthy blend of cardamom and black tea beneath a musky vetiver base.
• - Two Billion: A luxurious warmth from lavender coupled with cedarwood.
• - In The Oud: Experience rich oud intertwined with saffron and vintage suede.
• - Smoke Leather: A smoky enchantment derived from leather notes.
• - No Prince Required: A bold gourmand scent featuring jasmine and creamy marshmallow.
• - Rosa Lina: An elegant blend of rose, lychee, and cashmere musk.
• - She's A Goodie: Fruity plum transitioning into gardenia petals and tuberose.

Consumers eager to explore these new scents can find the Fine'ry collection at select Target locations and online at Target.com, all for under $30, making it an attractive option for budget-conscious fragrance enthusiasts. By February 2025, the complete collection is expected to be available in over 1,500 stores nationwide.

Fine'ry is not just about fragrances; it aims to redefine beauty by being inspired by contemporary trends and innovative ingredients. Its dedication to high-quality scent experiences speaks volumes in an industry that increasingly values not just smell but the stories and connections behind them.

About Fine'ry and Maesa

Fine'ry is a proud creation of Maesa, known for disrupting the beauty and personal care sectors by making premium beauty products accessible. Through innovative design and efficient market strategies, Maesa continues to develop distinctive brands, including Fine'ry and several others. Discover the world of Fine'ry exclusively at Target stores and on Target.com.

As the fragrances roll out, Fine'ry is positioned not just as a brand, but as a community builder, ensuring that every consumer feels their best with fine fragrance at their fingertips.