Ureru Network Advertising Launches D2C Fraud Prevention Project with Kakko

Ureru Network Advertising and Kakko Team Up for D2C Fraud Prevention

The Ureru Network Advertising Group, headquartered in Fukuoka, Japan, has announced an enhancement of its cooperative efforts with Kakko Corporation, a leading company in fraud detection, by initiating a comprehensive project aimed at eliminating fraudulent orders within Direct-to-Consumer (D2C) transactions. This partnership is marked by the inspiration to develop advanced fraud detection logic to protect the profits of D2C business operators effectively.

Background: The Rising Threat of Fraud in the D2C Industry

As of the year 2024, the damage incurred by credit card fraud is expected to hit an all-time high of 55.5 billion yen, placing over 42% of D2C businesses at risk due to malicious orders such as identity theft, reselling, and refusal of cash on delivery. This issue poses an existential threat to the sustainability of many businesses, signaling a pressing need for robust protective measures to complement aggressive marketing strategies. It’s increasingly critical for companies to establish a solid infrastructural defense against these threats.

Objective: The Comprehensive D2C Fraud Prevention Package Update

A New Era of Protection Against Fraudulent Activity

The collaboration between Ureru Network Advertising and Kakko delivers what can be likened to a "second heartbeat" for the D2C sector, as they refine the functionalities of their tools to stand as a comprehensive shield against fraud. The enhancement of the Ureru D2C platform, known as 'Ureru D2C Tsuku-ru,' in conjunction with Kakko’s 'O-PLUX Payment Protection' service, will usher in a new era of advanced fraud prevention capabilities tailored specifically for D2C firms. Each of the following innovative measures has been implemented:
1. Real-time Blocking of Fraudulent Orders: Utilizing a combination of AI technology and human oversight to swiftly intercept fraudulent activities.
2. Detection Logic for Identity Theft and Reselling: Deployment of multi-dimensional detection systems to uncover signs of deceitful orders.
3. Customization of Error Messages and Judgement Rules: Tailoring responses based on specific business needs.
4. Address Verification: Implementing geotechnologies to eliminate fake addresses and strengthen order verification.
5. Full-Spectrum Security Protocols: Including 3D Secure, security codes, and measures against credit card fraud.
6. Practical Support Consulting for Affected Businesses: Establishing a dedicated team to assist businesses impacted by fraud

Through these developments, Ureru Network Advertising aims to create a barricade against issues that lead to severe revenue losses, such as repeated orders exploiting initial pricing, fictitious addresses fostering reselling, and chargebacks.

Future Developments and Impact on Business Performance

With this strategic partnership, the Ureru D2C platform is set to evolve from being a mere landing page optimization tool to a holistic infrastructure that protects both sales and profits. Following the announcement of this collaboration, several major e-commerce companies have already shown heightened interest in implementation. Consequently, the anticipated cross-selling opportunities and increased contract values are projected to significantly enhance revenue prospects in the near future. Currently, the potential impact of this initiative on Ureru’s consolidated earnings is expected to be minimal. However, the collaboration with a publicly listed firm like Kakko is anticipated to boost the reliability, adoption rates, and contract values of Ureru’s services, contributing positively to mid-to-long-term earnings growth. Any developments warranting disclosure will be promptly communicated.

Ureru Network Advertising remains committed to supporting the sustainable growth of D2C operators under its corporate philosophy aimed at leading involved enterprises to 100% success, creating numerous impactful stories worldwide.