LoveShackFancy Partners with LAWLESS Beauty for Stunning Lip Collection

LoveShackFancy and LAWLESS Beauty Join Forces

In an exciting development for beauty enthusiasts, LAWLESS Beauty and LoveShackFancy have teamed up to launch their first beauty collaboration, introducing two exclusive lip-plumping gloss shades. This limited-edition collection marks a significant milestone for both brands, connecting LAWLESS's commitment to high-performance makeup with LoveShackFancy's whimsical, romantic aesthetic.

The collaboration features the popular Forget The Filler Lip-Plumping Line-Smoothing Gloss, now available in two new shades: Blooming Heirloom, a glimmering pinky nude inspired by Annie Lawless Jacobs, and Happy Thoughts, a delicate pale lavender imagined by Rebecca Hessel Cohen of LoveShackFancy. These glosses are visually stunning, adhering to LoveShackFancy's vintage-inspired styling while offering the effective results that LAWLESS is known for.

At the heart of this collaboration is the ambition to merge beauty with femininity and self-expression. Focused on providing measurable improvements, the Forget The Filler franchise emphasizes the importance of hydration and volumizing effects. Each gloss is powered by Maxi-Lip™, a clinically-proven formula that enhances lip volume, reduces lines, and significantly increases hydration. Additionally, the glosses are infused with Shea Butter and Rosehip Oil for added nourishment, creating a luxurious experience for users.

Annie Lawless Jacobs elaborated on the collaboration's intention, stating, "We believe makeup should be a daily source of pleasure. With this collection, we aim to capture unique beauty moments that inspire joy and magic every time our consumers use them." This sentiment highlights the essence of both brands' mission—to create products that not only enhance one's appearance but also evoke confidence and happiness.

Rebecca Hessel Cohen echoed this excitement, noting the partnership reflects a natural extension of LoveShackFancy's essence. She explained, "The perfect lip really is the perfect finishing touch... Every partnership we take on is about expanding our world in thoughtful ways, and this collaboration opens doors for new rituals and levels of self-expression."

Launch Event

To celebrate this collaboration, a launch event will be held on August 23rd at LoveShackFancy's Sag Harbor boutique in New York. Attendees can enjoy an all-day experience featuring photo opportunities, exclusive gifts, and other exciting surprises.

Availability

The LoveShackFancy x LAWLESS Forget The Filler Lip-Plumping Line-Smoothing Glosses will retail for $26 each. They'll be available for purchase through the Sephora mobile app starting August 22nd, and everyone else can find them at LAWLESSBeauty.com and Sephora.com from August 23rd. For those keen to keep up with the collaboration, updates will be regularly shared on Instagram via @lawless and @loveshackfancy.

This partnership not only showcases the beauty of collaboration in the industry but also highlights how brands can beautifully intertwine their visions to create products that celebrate femininity and personal expression. As both LoveShackFancy and LAWLESS Beauty continue to enchant their audiences, this collaboration undeniably signifies an exciting new chapter for both brands in the beauty realm.