#Japan #Tokyo #Kousoku Offset #HakoBoya #Kodawari Times

Kousoku Offset to Launch Innovative Tourism Solutions at the Expo

Kousoku Offset, based in Osaka and led by President Tomo Shimada, is committed to supporting sustainable tourism through its comprehensive "Hakobunet" project. This initiative is dedicated to providing solutions for regional revitalization in the tourism sector. The company will be presenting its latest innovations at the upcoming Tourism DX & Marketing Expo, which will take place from June 25 to 27, 2025, at Tokyo Big Sight.

Expo Details

Dates: June 25 (Wednesday) – June 27 (Friday), 2025
Hours: 10:00 AM to 6:00 PM (until 5:00 PM on the final day)
Location: Tokyo Big Sight
Booth Number: 2-59, Customer Support & Marketing Zone (Exhibitor Name: Kousoku Offset)

The Tourism DX & Marketing Expo is a platform focused on solving issues faced by tourism operators, including hotels, ryokans, and attractions, under the theme of "Profitable Tourism." The expo will showcase solutions addressing:

• - Inbound tourism strategies
• - Labor shortages and automation
• - High value-added facilities
• - Travel tech and Tourism MaaS

These topics are critical as the tourism industry seeks to recover and thrive amidst ongoing global challenges.

Solutions on Display

Kousoku Offset's dedicated team will present various services from the Hakobunet project, tailored for different facets of the tourism sector:

1. Inbound Solutions
- HakoBoya Service: To ease the concerns of inbound customers who wish to purchase but struggle to transport items home, Kousoku Offset has developed the HakoBoya service. Recognized with a Gold Award at the KANSAI DX AWARD 2024, HakoBoya has enabled shops to achieve over 30 times their initial sales since implementation. This service has become especially popular for heavy items like sake, customized orders, and traditional crafts, where requested delivery is essential.
- Attendees at the expo will have the opportunity to experience demos and receive information about POS system integrations and partner opportunities.
- Website: HakoBoya

2. Attraction and Engagement Initiatives
- Tourism Trading Cards: Drawing on the popularity of trading cards in anime, manga, and entertainment, Kousoku Offset is launching its Trading Card Production Service starting in the fiscal year 2025. These exclusive cards, only available at specific locations, spark interest and draw visitors who wish to collect unique items.
- The expo will include samples and service brochures for those interested in this innovative marketing approach.

3. Fan Engagement Strategies
- Local Capsule Toys: Taking advantage of the trend for impulse buys, capsule toys have become a distinctive promotional tool. They can be integrated into various settings, including events targeting children. Attendees will see easy-to-install capsule toy machines and OEM prototypes during the showcase.
- Additionally, Kousoku Offset will promote its overseas media outlet, Kodawari Times, which delivers information about Japan to English-speaking audiences, particularly in Southeast Asia, Taiwan, and China. Visitors to the booth will receive exclusive offers to publish their information on this platform.
- Website: Kodawari Times

Company Background

Founded in 1986 with investments from Mainichi Shimbun and its affiliates, Kousoku Offset specializes in producing promotional materials for local governments and various printed media. Over the years, the company has launched numerous initiatives:

• - 2014: Released Osaka's official character "Osaka Bob".
• - 2018: Launched the free magazine MAIDO. aimed at promoting Osaka's attractions.
• - 2021: Introduced comprehensive inbound service HAKO-BU.net, including the HakoBoya delivery service.
• - 2023: Showcased their services at major expos and received several accolades.

With its commitment to innovation and adaptability, Kousoku Offset continues to play a pivotal role in the evolving tourism landscape.

Company Headquarters: Kousoku Horie Building, 2-5-24 Kitahorie, Nishi Ward, Osaka
Website: Kousoku Offset