KOSÉ Launches New Service 'muw maze' With 80&Company's Creative Support
In a remarkable collaboration, KOSÉ, a leader in the beauty industry, has unveiled its innovative new service, 'muw maze', with the creative support of 80&Company. This partnership has encompassed an extensive range of services from brand concept design to visual creation, website design, the establishment of an e-commerce site on Shopify, and even nail art design. The journey began from conception and has progressed seamlessly into the implementation phase, with 80&Company serving as a key partner in the development of KOSÉ's new business initiatives.
'muw maze' is a pioneering brand focused on self-expression through nail art. Its core philosophy revolves around the concept of using nails to convey one’s individuality and feelings. The brand champions the idea that hands play a vital role in our communication. We gesture with our hands to denote crucial moments, we hold hands to symbolize connection, and we express ourselves through our fingertips.
The Meaning Behind the Brand Name
The name 'muw' encapsulates the shape of fingers with the letters 'm' and 'w', while the 'u' stands for concepts of 'Union' and 'You'. Additionally, 'maze' symbolizes a deep engagement that mirrors the immersive nature of enthusiastic pursuits, much like navigating a maze. This thoughtful naming aligns perfectly with the brand's mission, allowing individuals to express their identities through their nails.
80&Company has provided extensive creative and developmental support throughout the phases of 'muw maze'. From the initial brainstorming sessions to creating points of contact with users, their expertise has shaped the brand according to their deep understanding of youth culture and the rising trend of passionate involvement in creative communities.
Key Areas of Support:
80&Company will continue to support KOSÉ as 'muw maze' evolves. Their partnership will focus on expanding the e-commerce platform and enhancing the user experience, alongside innovating within the nail design domain. Together, they aspire to enrich the brand's universe, promoting the idea of communicating one’s essence with nails amidst evolving societal dynamics.
80&Company, based in Kyoto, aims to create a vibrant world where individuals and businesses realize their full potential. Their mission is to ignite passion among diverse individuals, fostering co-creation of value. With a team of professionals from engineering, design, and marketing, they practice seamless collaborations with partner companies to realize shared aspirations.
CEO: Hiroki Horiike
Location: 6-1 Yoshida Ushinomiya-cho, Sakyo-ku, Kyoto, Japan
Business Focus: New business development, system development, AI and app development, branding, and marketing.
Corporate Website: 80&Company Website
What is 'muw maze'?
'muw maze' is a pioneering brand focused on self-expression through nail art. Its core philosophy revolves around the concept of using nails to convey one’s individuality and feelings. The brand champions the idea that hands play a vital role in our communication. We gesture with our hands to denote crucial moments, we hold hands to symbolize connection, and we express ourselves through our fingertips.
The Meaning Behind the Brand Name
The name 'muw' encapsulates the shape of fingers with the letters 'm' and 'w', while the 'u' stands for concepts of 'Union' and 'You'. Additionally, 'maze' symbolizes a deep engagement that mirrors the immersive nature of enthusiastic pursuits, much like navigating a maze. This thoughtful naming aligns perfectly with the brand's mission, allowing individuals to express their identities through their nails.
The Role of 80&Company
80&Company has provided extensive creative and developmental support throughout the phases of 'muw maze'. From the initial brainstorming sessions to creating points of contact with users, their expertise has shaped the brand according to their deep understanding of youth culture and the rising trend of passionate involvement in creative communities.
Key Areas of Support:
- - Brand Development and Copywriting: From naming the brand 'muw maze' to crafting a logo, tagline, and concept, 80&Company engineered a coherent linguistic and visual representation that establishes the brand’s identity and resonance with its target audience.
- - Visual Identity Development (VI/BI): Anchored on the brand motto, 'Convey your thoughts through your fingertips', the visual identity was meticulously crafted through art direction, color palettes, and defining tones and manners. This approach helped to create a unified representation of the brand’s essence, featuring beauty that balances delicacy and freedom.
- - Website and E-commerce Development (Shopify): The e-commerce site was created to immerse users in the brand experience. This included UI/UX design, front-end appearances, and backend implementations, facilitating a smooth and delightful shopping experience. With a mobile-first approach, the site also harmonizes with the context of engaging with the brand.
- - Nail Design: A segment of the product range, the nail designs reflect the brand philosophy of expressing individuality through specific colors and aesthetics.
Looking Ahead
80&Company will continue to support KOSÉ as 'muw maze' evolves. Their partnership will focus on expanding the e-commerce platform and enhancing the user experience, alongside innovating within the nail design domain. Together, they aspire to enrich the brand's universe, promoting the idea of communicating one’s essence with nails amidst evolving societal dynamics.
About 80&Company
80&Company, based in Kyoto, aims to create a vibrant world where individuals and businesses realize their full potential. Their mission is to ignite passion among diverse individuals, fostering co-creation of value. With a team of professionals from engineering, design, and marketing, they practice seamless collaborations with partner companies to realize shared aspirations.
CEO: Hiroki Horiike
Location: 6-1 Yoshida Ushinomiya-cho, Sakyo-ku, Kyoto, Japan
Business Focus: New business development, system development, AI and app development, branding, and marketing.
Corporate Website: 80&Company Website
Topics Consumer Products & Retail）
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