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NEOREST Smart Toilets Reach Four Million Units Sold

In a significant achievement for the luxury plumbing market, TOTO, the renowned global leader in bathroom innovation, has announced that its NEOREST line of smart bidet toilets has surpassed an impressive sales milestone of four million units worldwide. This remarkable feat marks an evolution in bathroom design, reflecting a broader movement toward wellness, sustainability, and integrated luxury living.

The Evolution of a Global Luxury Icon

Since its inception, the NEOREST series has stood at the convergence of luxury and technology, skillfully integrating innovative features that prioritize hygiene, comfort, and eco-friendly performance. With an annual revenue of over $5.34 billion, TOTO has revolutionized the bathroom experience, and its continued commitment to innovation is evident through products that appeal to today’s discerning homeowners.

Each model within the NEOREST portfolio—including the latest iterations such as the LS, RS, AS, NX, and WX—symbolizes over a century of dedication to excellence. Consumers are drawn not only to the smart functions of these products but also to their elegant design and durability, which reflects TOTO's rich heritage in bathroom craftsmanship.

A Growing Demand for Wellness and Sustainability

As home environments evolve, affluent homeowners are increasingly investing in serene, spa-like bathrooms that serve as personal retreats. This trend is driven by a growing awareness of wellness and sustainability. Homeowners are not just upgrading for aesthetics, but to enhance comfort and promote health. Taro Muroi, CEO of TOTO USA, notes that the NEOREST works to transform everyday routines into rituals that embody comfort and well-being.

With the holiday season nearing, many are choosing to refresh their bathroom spaces, aiming for comfort and elegance that will impress guests. Upgrades focused on wellness not only contribute to personal satisfaction but also deliver an ROI that can enhance property value. According to industry reports, bathroom renovations consistently rank among the most rewarding investments, often providing returns as high as 74%.

The Intersection of Luxury and Performance

The NEOREST toilets offer features designed to elevate user experience. These include a heated seat, warm-water cleansing, deodorization, and even automated cleaning systems—all designed to drastically improve bathroom hygiene and luxury. The TORNADO FLUSH® system used by NEOREST toilets not only conserves water but also ensures optimal performance, which is increasingly required in modern bathroom designs.

As the $584 billion wellness real estate sector continues to expand—forecasting $1.1 trillion by 2029—it’s clear that the expectations for luxury bathrooms have shifted. Homeowners are now seeking spaces that go beyond mere functionality to become restorative environments, much like luxury kitchens or outdoor living areas. TOTO’s NEOREST line is well-positioned to meet this demand, blending sustainability with high-end living.

A Legacy of Innovation

The NEOREST success story began over three decades ago when TOTO was tasked with creating a toilet that redefined conventional expectations. The result was the NEOREST EX, launched in 1993, which introduced consumers to the luxurious possibilities of smart toilets. Since then, TOTO has continued to innovate through its NEOREST range, making strides in both design and technology.

Whether it’s the NX, known for its sculptural elegance, or the LS, which harmonizes modern aesthetics with classic charm, each model addresses specific lifestyle needs. Additionally, models like the RS offer accessible luxury, while the WX caters to those looking for space-efficient options without compromising on comfort or style.

Enhancing Daily Life and Eco-Friendliness

NEOREST toilets stand out not just for their luxury but also for their commitment to environmental sustainability. With features like the EWATER+® system, which naturally cleans the toilet using electrolyzed water, and PREMIST®, which coats the surface to minimize grime, TOTO demonstrates that eco-friendly options can coexist with high-end living. Additionally, the dual-flush system, which uses just 1.0 gallons per flush for full flushes and 0.8 gallons for lighter ones, conserves thousands of gallons of water yearly.

As consumers become more environmentally conscious, the demand for products that combine luxury and eco-friendliness is rising. TOTO answers this need with cutting-edge technology that allows homeowners to maintain a sophisticated lifestyle while minimizing their ecological footprint.

Acknowledgements from Design Leaders

The design community has widely embraced NEOREST products as exemplars of modern luxury. Designers like Alena Capra regard NEOREST as essential for any high-end remodel, highlighting its blend of comfort and innovative design aesthetics. As more luxury hotels and residences integrate NEOREST smart bidet toilets into their environments, the brand’s position as a global luxury icon cements itself further.

With the holiday season fast approaching, NEOREST stands out as a beacon of modern luxury, underscoring the importance of merging aesthetics, wellness, and sustainability in bathroom design. As TOTO continues to deliver on these fronts, it’s clear that the NEOREST will remain a much-coveted staple in luxury living and a testament to the evolving standards of bathroom luxury.