Christy Drummond Joins NCTC as Vice President – A New Era in Marketing and Communications

Christy Drummond Joins NCTC as VP of Marketing and Communications

The National Content and Technology Cooperative (NCTC) recently announced the appointment of Christy Drummond as its Vice President of Marketing and Communications, effective January 2025. This strategic move aims to bolster the co-op's marketing strategies and brand development in an ever-evolving telecommunications landscape.

A Proven Track Record in Telecom

Drummond is no stranger to the telecommunications and broadband sectors. With a wealth of experience behind her, she has established a reputation as an award-winning marketer known for her innovative approaches and strategic insights. Her prior role at Windstream, where she spent four years overseeing Brand Strategy, Communications, and Agency Management, equipped her with invaluable tools to lead NCTC's marketing initiatives. During her tenure at Windstream, she was instrumental in redefining the Kinetic brand identity, developing the innovative Internet better™ brand strategy, and driving successful advertising campaigns. This depth of experience positions her well to contribute significantly to NCTC's mission.

Lou Borrelli, the CEO of NCTC, expressed enthusiasm about Drummond joining their team, stating, "We are thrilled to welcome Christy to the NCTC family. Her deep understanding of the industry and innovative marketing approach will be invaluable as the co-op grows its portfolio to bring new opportunities to members." This statement underscores the high expectations surrounding Drummond’s new leadership role.

Strategic Goals for NCTC

In her new position at NCTC, Drummond will leverage her extensive background in omnichannel marketing, product marketing, and talent development. She will focus on enhancing the cooperative's brand presence and optimizing their communication strategies to effectively serve the needs of its nearly 700 independent cable and broadband operator members. This strategic focus is crucial as NCTC negotiates content, connectivity, and technology solutions that drive operational efficiencies and sustainable growth.

The NCTC operates in a rapidly changing digital environment, where connecting underserved communities with reliable broadband is more important than ever. Drummond’s aim to harness marketing innovation will be paramount in navigating these challenges and fostering growth within the cooperative. Her commitment to enhancing fiber penetration in underserved areas will continue as NCTC strives to create new revenue channels while remaining dedicated to its members.

Educational Background and Previous Roles

Drummond's academic credentials complement her professional expertise. She holds a Bachelor of Arts in Marketing and an MBA, which have laid a solid foundation for her impressive career trajectory. Prior to her impactful role at Windstream, Drummond led acquisition marketing for Boost Mobile, achieving notable success in consumer strategic pricing and digital marketing initiatives. Her career path also includes significant positions at reputable companies such as Sprint, Hallmark Cards, and marketing agencies like Pepper and Fervor.

Each of these roles has equipped her with insights into consumer behavior and industry dynamics, crucial elements she will harness in her strategic outlook for NCTC.

NCTC’s Mission and Vision

The National Content and Technology Cooperative is positioned uniquely in the market as it serves a vital role for independent operators, representing a significant portion of connected households in the United States. By negotiating essential content and technology solutions, NCTC aims to enhance operational capabilities for its members, allowing them to compete effectively in a crowded marketplace. With Drummond at the helm of marketing and communications, the co-op is set to embark on an exciting new chapter that emphasizes innovation, growth, and enhanced member engagement.

In conclusion, as NCTC welcomes Christy Drummond, the cooperative is poised for transformative changes that aim to expand its impact and strengthen its offerings for members. The alignment of Drummond's experience with the organization's goals represents a promising step forward for both NCTC and the communities it serves.