#London #United Kingdom #Jo Malone London #India Amarteifio #Scent Layering

Jo Malone London's New Global Ambassador: India Amarteifio

Jo Malone London has officially announced India Amarteifio as the new global ambassador for their innovative Scent Layering campaign. Amarteifio, a talented British actress, is primarily known for her captivating role as the young Queen Charlotte in Netflix's acclaimed series, Bridgerton: Queen Charlotte A Bridgerton Story. Her selection as the face of this campaign signifies a blend of youth and sophistication, aligning perfectly with Jo Malone's brand ethos.

A Unique Partnership

In a statement reflecting her excitement about this collaboration, India Amarteifio expressed her deep appreciation for the power of fragrance. She stated, “I am thrilled to partner with Jo Malone London; this is truly special for me. As an actor, I am constantly looking for ways to express my character and emotions. I have discovered that perfumes can also be incredibly powerful in telling a story.” Her words encapsulate the essence of the Scent Layering campaign, which emphasizes individual expression through unique fragrance combinations.

Jo Malone is renowned for creating exquisite fragrances. Each cologne is crafted with carefully selected ingredients that beautifully harmonize, allowing for personal scent layering. According to Céline Roux, the global head of perfumes at Jo Malone, “The way we create always considers the layering of scents. From the outset, when the perfumers and I devise the fragrances, we make sure they can layer with our other scents. It’s about personal expression and playfulness.”

The Scent Layering Experience

The Scent Layering campaign invites individuals to experiment with layering their signature scent by combining various fragrances such as grapefruit, English oak, and hazelnut or peony and blush suede. This concept allows fragrance lovers to adapt their cologne to different moods, occasions, or even seasons. For instance, adding a fresh burst of grapefruit can invigorate and uplift one's spirit, while a blend of English oak and hazelnut adds sophistication for a fun evening out. On cozy wellness days, layering with peony and blush suede introduces a sense of warmth and comfort.

India Amarteifio dives into these three Scent Layering combinations in her role as ambassador, exploring the playful nature of fragrance and how it can reflect different sentiments and moods. She remarked, “Scent Layering is so playful and personal; it grants you the freedom to experiment and create something that is uniquely yours. I love how I can mix Jo Malone London fragrances; it’s fun, expressive, and infinitely personal—which is exactly why this collaboration feels so natural.”

Engage with Jo Malone London

Enthusiasts of scent and style can learn more about the Scent Layering process both online and in-store. Jo Malone London invites you to explore this creative method of fragrance application, encouraging everyone to find their unique scent combinations. Follow Jo Malone on their social media platforms, including TikTok, Instagram, Facebook, X, YouTube, LinkedIn, and Pinterest @JoMaloneLondon, and join the conversation using the hashtag #UniquelyYou.

About Jo Malone London

Founded in 1994, Jo Malone London has created an exquisite palette of fragrances characterized by simplicity and elegance, crafting a world where all senses are delighted. Since its acquisition by The Estée Lauder Companies Inc. in 1999, the brand has grown to be recognized globally for its unexpected scents and distinctly British identity.

Embrace the art of scent layering with India Amarteifio and explore the endless possibilities of personal expression through fragrance!