Future of OOH Advertising
2025-07-09 04:28:57

Exploring the Future of OOH Advertising at SPECTACLEs 2025: The Data Masters

LIVE BOARD at SPECTACLEs 2025 - The Future of OOH Advertising



In an exciting fusion of technology and marketing, LIVE BOARD is set to take the stage at the upcoming Big Data Conference, "SPECTACLEs 2025 - The Data Masters," scheduled for July 14-17, 2025. This pivotal event, hosted by unerry, will be held at Tokyo Midtown Hall on July 14 and online from July 15-17. LIVE BOARD, a pioneer in digital Out-Of-Home (OOH) advertising, will discuss how OOH advertising is becoming more adaptable and measurable through the integration of data and programmatic design.

Session Overview



Topic:


"From Context to Effect – Crafting Programmatic Advertising Designs"

The session led by LIVE BOARD promises to explore the transformative journey of OOH advertising into a more effective medium for meticulously designing optimal engagement points. Today, OOH advertising is not just about placing ads in physical spaces; it has evolved into a data-driven platform capable of measuring context and efficacy. This session will focus on how the advancements in digital OOH (DOOH) positively affect the industry's existing challenges, such as visualization, flexibility, and effectiveness verification.

Three industry leaders will join the conversation:
  • - Hiromu Takagi, Director of Client Services and Media at LIVE BOARD
  • - Takahiro Owada, Department Head of Media Solutions at JR East Japan Planning
  • - Kenichiro Hirai, Retail & Media Business Development/Media Producer at unerry

Scheduled for July 16, 2025, from 13:55 to 14:25 JST, the session offers insights into creating contextual advertising experiences that align with environmental dynamics and consumer behavior through the utilization of programmatic distribution and foot traffic data.

Conference Details



What is SPECTACLEs 2025?



The Big Data Conference, known as "SPECTACLEs 2025 - The Data Masters," is centered around the significant theme of mastering data as a pivotal tool for decision-making. It critiques how much reliance on data alone may inhibit our ability to wield it effectively; the true power lies within our capacity to manipulate and utilize data strategically. This year’s event underscores the necessity of redefining our relationship with data, especially in the AI era.

The conference will feature over 70 speakers, sharing cutting-edge insights into data application and case studies, fostering practical knowledge across various industries. Attendees can expect a full day of engaging discussions and enlightening presentations, both offline and online.

Event Details:


  • - Event Name: Big Data Conference "SPECTACLEs 2025 - The Data Masters"
  • - Date & Location: July 14, 2025, at Tokyo Midtown Hall, Roppongi and July 15-17, 2025, online
  • - Organizer: unerry
  • - Official Website: SPECTACLEs 2025

About LIVE BOARD



LIVE BOARD is not just an ordinary player in the digital OOH advertising landscape. It is a data-driven operator that leads the way in targeting and effectiveness validation. The company was the first in Japan to implement impression-based distribution, which is key to adapting to fluctuations in foot traffic, such as during the COVID-19 pandemic.

By leveraging intricate data and a comprehensive network of digital OOH assets, LIVE BOARD can offer targeted advertising campaigns that are not only effective but aligned with real-time human behavior, overcoming the traditional limitations of OOH advertising. They utilize a proprietary method based on the Visibility Adjusted Contact (VAC) metric, which takes into account the visibility rate derived from substantial visibility research, to provide a clearer picture of the advertising exposure. The ultimate goal is to ensure that brands engage with their audiences effectively and contextually at the right moment.

As the landscape of advertising continues to evolve, the participation of companies like LIVE BOARD in forums such as SPECTACLEs 2025 signifies a commitment to innovation and excellence within the OOH advertising space. This upcoming session promises to be a compelling discussion that redefines the future of OOH advertising through data-driven strategies and insights.


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Topics Consumer Products & Retail)

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