HANNIE, the Next-Generation Baby Goods Brand from Scandinavia, Debuts in Japan Soon!

HANNIE's Exciting Arrival in Japan

Scandinavian design meets functionality with the launch of HANNIE, the next-generation baby goods brand originating from Sweden. Under the leadership of CEO Verin Regis Pierre, Modernity Inc. is thrilled to announce that HANNIE will officially enter the Japanese market. The flagship product, the Portable Booster Chair, is scheduled for release at the end of September 2025. Shoppers will be able to purchase this innovative item through platforms like Rakuten, Amazon, and various lifestyle stores.

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A Blend of Style and Functionality

Founded by a team of four industrial designers and mechanical engineers, HANNIE aims to redefine the baby goods landscape with the motto, “Less is More.” The brand emphasizes sustainable values and functional beauty, creating products designed for modern families with children aged 0–5 years. The key features they promote include durability, portability, and home compatibility, allowing parents to adapt to contemporary lifestyles without compromising on style.

Introducing the Portable Booster Chair

The first product to hit the Japanese market is HANNIE’s Portable Booster Chair, a revolutionary baby chair that can be utilized at home and on the go. Here are some of its standout features:

Safety Focused

HANNIE has teamed up with SGS, a renowned testing agency, to conduct extensive tests, ensuring compliance with European safety standards. The product features a secure three-point harness and is built from materials thoroughly checked for harmful substances, providing peace of mind for parents. Additionally, the reversible cushion is machine washable, ensuring that cleanliness is always maintained. It fully complies with the European safety regulations EN 16120:2012+A2:2017.

Compact and Innovative Design

The Portable Booster Chair boasts a compact design, allowing the tray to double as a lid for storage when not in use, minimizing its footprint. At just 1.8 kg, it’s incredibly lightweight, and with a dedicated tote bag included, it's perfect for families on the move.

Long-lasting Usability

This chair is suitable for children aged six months to five years, promoting the philosophy of “long-term use” instead of disposable products.

Aesthetic Choices

HANNIE offers a selection of appealing colors based on Scandinavian design principles, including Sage Green, Charcoal Black, Sand White, and Mahogany Red, ensuring that the chair seamlessly blends into any home décor.

Additional Information

For further details and specifications:

- Size: Height 277mm × Width 352mm × Depth 344mm
- Weight: 1.8kg
- Materials:

- Main Body: Polypropylene, TPE, Polyester, Polyamide (No BPA or PVC)
- Cushion: Outer - 100% Polyester, Fill - 50% Polyester, 50% Polyurethane

- Weight Capacity: 25kg
- Includes: Main Body, Reversible Cushion, Three-Point Harness, User Manual, Tote Bag
- Price: ¥29,700 (Tax included: ¥27,000)
- Warranty: One year

For more information, visit the official HANNIE website: HANNIE Official Website

About Modernity Inc.

Modernity Inc. is committed to the motto “DESIGN MEETS TECHNOLOGY,” curating products that seamlessly combine cutting-edge design with functionality from around the world. Our goal is to elevate lifestyles through quality and innovative offerings.

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Be prepared for the exciting arrival of HANNIE in Japan!