#Japan #Tokyo #Omotesando #KING'S HAWAIIAN #Burger She Wrote

Celebrate the Arrival of KING’S HAWAIIAN in Japan with a Unique Pop-Up

American's favorite sweet rolls, KING’S HAWAIIAN, is set to mesmerize Tokyo this fall as they celebrate their official launch in Japan. Founded in 1950 in Hawaii, King’s Hawaiian Holding Co, Inc. will introduce their renowned sweet rolls, which have claimed the title of America’s number one. To commemorate this grand entrance, they are hosting a remarkable pop-up event named KING’S ORANGE ISLAND from October 23 to November 3, 2025, at OMOTESANDO CROSSING PARK.

A Taste of California with Burger She Wrote

During this pop-up, visitors will be treated to a unique culinary experience featuring one of Los Angeles’ favorite burger joints, Burger She Wrote. Known for their smash burgers, which are grilled to perfection under the weight of a pan to achieve that extra crispy texture, this establishment is owned by the legendary skateboarder Don Nguyen. The smash burger has become a favorite among foodies in LA, attracting both famous athletes and celebrities alike. On October 30, visitors can savor the Burger She Wrote Smash Burger, made with KING’S HAWAIIAN’s buns, ensuring a taste of authentic California cuisine right in Tokyo.

An Immersive Experience at KING’S ORANGE ISLAND

Stepping into KING’S ORANGE ISLAND will be akin to being transported to a tropical paradise. The venue, adorned with vibrant orange colors and tropical plants, will provide guests with an immersive experience tailored to bring the spirit of Hawaii to the heart of Omotesando. This sensory journey will allow attendees to engage with the essence of the brand through various unique installations and activities designed for all ages.

Special Offerings and Additional Activities

In addition to savoring the smash burger on the limited date, guests can also explore a variety of exclusive menu items crafted in collaboration with other top brands. These limited-edition dishes will showcase the versatility of KING’S HAWAIIAN sweet rolls, blending them with distinctive flavors and experiences that can only be offered at this pop-up event. For more details on the various offerings, be sure to check out the dedicated website.

Key Details of the Pop-Up Event:

• - Location: OMOTESANDO CROSSING PARK, Minato, Tokyo
• - Dates: October 23 (Thursday) to November 3 (Monday, national holiday)
• - Operating Hours: 10:00 AM to 8:00 PM (Note: On October 23, doors will open at 2:00 PM, and on October 31, closing will be at 7:00 PM)
• - Admission: Free
• - Special Partners: Hawaiian Airlines, Häagen-Dazs Japan, Yakiniku King, Dole, Burger She Wrote, Lion Coffee, Kona Beer
• - Special Website: Visit Here

A Unique Treat: Sliders

At the pop-up, you can also indulge in the popular sliders, made with the famous sweet rolls from KING’S HAWAIIAN. This classic American dish allows for a variety of toppings and fillings, making it a fun and shareable meal that perfectly embodies comfort food. With over 600 slider recipes available on their official site, the creativity is truly endless. You’re invited to share these delectable sliders with friends and family!

About KING’S HAWAIIAN

Since its establishment in Hilo, Hawaii in 1950, KING’S HAWAIIAN has remained committed to crafting unique Hawaiian sweet rolls using traditional recipes and high-quality ingredients. The brand ensures to uphold the Aloha Spirit, creating bread that resonates with 'Ohana (family) around the world.

• - Japanese Official Site: Visit Here
• - Instagram: Follow Us
• - Facebook: Connect Here
• - X (formerly Twitter): Tweet Us

Don’t miss this unique opportunity to enjoy the vibrant flavors and delightful experiences brought to you by KING’S HAWAIIAN and Burger She Wrote. Mark your calendars and be among the first to taste the joy of this special event!