Subaru's Commitment to Community: Insights from the 2024 Corporate Impact Report
Subaru's Commitment to Community: Insights from the 2024 Corporate Impact Report
Subaru of America, Inc. (SOA) recently unveiled its fifth annual Corporate Impact Report, reinforcing the brand's commitment to being More Than a Car Company®. This extensive document reflects Subaru's ongoing efforts to engage with its customers, employees, retailers, and the broader community. Noteworthy is Subaru's recognition as a 2025 Civic 50 Honoree by Points of Light, celebrating its position among the top 50 most community-minded companies in the United States.
The report emphasizes Subaru's initiatives aimed at reducing environmental impact and enhancing community well-being. Yoichi Hori, Subaru's Chairman and CEO, highlighted the importance of collective effort in making meaningful progress. The report showcases several key milestones and accomplishments from 2024, particularly in community engagement and environmental action.
Achievements and Community Engagement
Over the past year, Subaru employees logged a staggering 15,590 volunteer hours to support various local initiatives across the country. The Subaru Share the Love® Event proved particularly impactful, generating $31.7 million for national and local charities—bringing the total raised since 2008 to an impressive $319.8 million. Subaru did not forget its roots either, contributing over $1.5 million to Camden-based organizations, thus reinforcing its commitment to the community where it all began.
Subaru’s Love Promise initiatives took center stage as well, demonstrating effective ways the company contributes to social causes:
- - Subaru Loves to Help®: Over 150,000 children received essential winter clothing through partnerships with organizations like Operation Warm®.
- - Subaru Loves the Earth®: In partnership with The Arbor Day Foundation®, they initiated the largest corporate tree distribution program in the U.S.
- - Subaru Loves to Care®: Worked alongside The Leukemia and Lymphoma Society® to support over 51,000 cancer patients with care kits and blankets.
- - Subaru Loves Learning®: Benefited 262,000 students through collaboration with AdoptAClassroom.org®, providing crucial supplies to students and teachers.
- - Subaru Loves Pets®: More than $3.2 million in grants were distributed by the American Society for the Prevention of Cruelty to Animals® to local shelters, showcasing Subaru's dedication to animal welfare.
Environmental Initiatives
On the environmental front, Subaru made significant strides in sustainable practices. They reported using 970,000 pounds of recycled materials in their floor mats and remanufactured 51 million pounds of vehicle parts which resulted in saving around 155,000 metric tons of CO₂ emissions. Their efforts even extended to managing food waste, diverting 4.3 tons from landfills as part of a broader sustainable waste strategy.
Employee Engagement and Customer Satisfaction
Ensuring a prepared workforce also remained a priority. A record number of 162 mentors and mentees participated in the Ignite Mentoring Program, encouraging growth and development among employees. Subaru noted that 30% of team members engaged in Employee Resource Groups (ERGs), fostering inclusion and camaraderie.
In terms of customer satisfaction, Subaru ranked as No. 1 in the American Customer Satisfaction Index (ACSI), based on feedback regarding vehicle safety, quality, and overall ownership experience. Every vehicle sold in the U.S. during 2024 came equipped with EyeSight® Driver Assist Technology, emphasizing Subaru's commitment to customer safety and value.
Conclusion
The 2024 Corporate Impact Report from Subaru not only demonstrates their commitment to corporate social responsibility but also highlights the positive changes they are making within communities and on the environment. As Subaru continues its journey as More Than a Car Company®, their initiatives provide a blueprint for how corporate responsibility can be integrated into business practices. For more details about Subaru's Corporate Responsibility efforts, visit their dedicated website.
“At Subaru, we are driven by a powerful commitment to being More Than a Car Company. This commitment inspires us to live the Subaru Love Promise® each day,” declared Jeff Walters, President and COO of Subaru of America, Inc.
As Subaru progresses forward, we can expect this culture of care and community engagement to thrive and inspire others in the automotive industry and beyond.
Topics Consumer Products & Retail）
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