#Japan #Tokyo #ZWIESEL FORTESSA #Zwiesel Glas #Fortessa

Zwiesel Japan's Transformative Journey

In a significant move set to take effect on February 1, 2026, Zwiesel Japan will officially change its name to Zwiesel Fortessa Japan. This change is part of a global rebranding strategy following the integration of Fortessa Tableware Solutions into the Zwiesel Kristallglas AG group back in 2022. As part of this transition, the parent company in Germany will also adopt the name Zwiesel Fortessa AG by October 2025.

The unification of the Zwiesel and Fortessa brands under the banner of "ZWIESEL FORTESSA" aims to strengthen the company's international presence. The Japanese branch is eager to merge more than 150 years of Zwiesel craftsmanship with Fortessa's innovative tableware expertise. This fusion is designed to provide a comprehensive lifestyle proposal to customers, enhancing their dining experience through superior products.

A New Vision: "The Table Is Yours"

The rebranded Zwiesel Fortessa Japan is set to champion a new vision: "the table is yours." With an inclusive brand portfolio that now includes Zwiesel Glas, Schott Zwiesel, Fortessa, and the luxury brand Eisch as of October 2025, the company aims to elevate the notion of dining. This evolution transcends mere dishware provision; it embraces a holistic approach to table setting through a combination of glassware, cutlery, and ceramics. Zwiesel Fortessa is dedicated to transforming dining experiences, ensuring every table setting is both unique and memorable, whether in professional environments or home settings.

Inspiring Moments at the Table

Andreas Buske, CEO of Zwiesel Fortessa AG, emphasizes the importance of the dining table beyond simply a collection of dishes. He states, “The table is not just a host of dishware; it is a place for connection, enjoyment, and inspiration. Under a unified global brand name, we are committed to providing products, concepts, and ideas that blend quality and creativity, assisting hosts in creating special moments.”

A Glimpse into the Brand Portfolio

The newly named Zwiesel Fortessa Japan will handle several prestigious brands:

• - ZWIESEL GLAS
• - SCHOTT ZWIESEL
• - FORTESSA
• - EISCH (set to be incorporated into their offerings in the future)

Customers can find their favorite products from these brands on the official websites:

• - ZWIESEL GLAS
• - FORTESSA

This shift not only reflects a commitment to quality and innovation but also resonates with evolving consumer needs in the realm of dining. Zwiesel Fortessa Japan is primed to lead the way in creating memorable dining experiences that resonate well into the future.

Conclusion

As Zwiesel Fortessa Japan embarks on this exciting new chapter, the integration of these legacy brands signifies a robust commitment to fostering connections and enriching lives through extraordinary table settings. The transformation is not just a change of name; it embodies a renewed promise to customers and partners alike, reaffirming the company's goal of enhancing every meal, one table at a time.