#Japan #Tokyo #VIVAIA #Margot3.0 #SustainableFashion

The Stylish and Sustainable Revolution: VIVAIA Margot™ 3.0

VIVAIA, a lifestyle brand known for its commitment to sustainable fashion and comfort, has just launched the newly revamped model of its iconic Margot™ shoes—Margot™ 3.0. Set for release on February 4, 2026, this latest version not only embodies the ethos of pure fashion but also marks a significant upgrade while retaining the elegant aesthetics of its predecessor.

The Margot™ 3.0 is designed to fulfill the three pillars of modern footwear: sustainability, comfort, and style. With over 100,000 pairs sold globally, this latest model promises to elevate your casual look without compromising on comfort. The upgrades to the sole design and materials have dramatically enhanced the walking experience, making it the perfect choice for fashion-conscious individuals who prioritize functionality.

Key Features of Margot™ 3.0

1. Revolutionary Outsole with Enhanced Cushioning
The most notable feature of the Margot™ 3.0 is its innovative outsole technology. With built-in EVA cushioning in the forefoot area, this shoe maintains a sleek, minimalist appearance while providing robust cushioning beneath. This dual-action cushioning works together with the supercritical TPU midsole to create a high rebound effect, giving users a responsive and comfortable walking experience.

2. Triple Layer Sole for All-Day Comfort
The insoles now feature a high-rebound material from BASF, providing incredible support for prolonged wear. This 'Triple Layer Sole' is designed for maximum comfort, ensuring that long hours on your feet will no longer be a cause for discomfort.

3. Soft, Scuff-Free Fit
To combat the all-too-common issue of blisters, VIVAIA has incorporated a unique 'U-Cloud Heel Pad' designed to provide a snug fit without irritation. This pad utilizes lingerie cotton for a silky touch against the skin, promoting a comfortable and seamless experience.

4. Sophisticated Upper with Iconic Square Toe
The upper material has been significantly upgraded to enhance both elegance and stretchability, culminating in a refined and chic appearance. The square toe design—an unmistakable symbol of VIVAIA—is further enhanced, ensuring that wearers not only look good but feel secure and free from discomfort.

5. Improved Rubber Outsole for Safety and Durability
The newly formulated rubber blend used in the upgraded EVA foam outsole provides better slip resistance and wear durability. Whether it’s a rainy day or uneven surfaces, you can walk with confidence.

Product Overview

• - Product Name: Margot™ 3.0
• - Price: ¥18,900 (tax included)
• - Release Date: February 4, 2026
• - Available Colors:

- Online Store: Black, Cream Ivory, Ruby Red, Pale Yellow Apricot, Glitter Baby Blue Apricot
- Physical Stores: Black, Cream Ivory, with additional colors added gradually.

Store Locations

1. Harakado Store
Address: 6-31-21 Jingumae, Shibuya, Tokyo, 2F Tokyu Plaza Harajuku
Business Hours: Daily 11:00 AM - 9:00 PM
Website

2. Shinjuku Marui Main Store
Address: 3-30-13 Shinjuku, Shinjuku, Tokyo, 2F Shinjuku Marui Main Building
Business Hours: Daily 11:00 AM - 8:00 PM
Website

3. Futako Tamagawa Store
Address: 1-14-1 Tamagawa, Setagaya, Tokyo, 2F Futako Tamagawa Rise Shopping Center
Business Hours: Daily 10:00 AM - 8:00 PM
Website

4. Grand Green Osaka Store
Address: 5-54 Oobuka, Kita, Osaka, 2F Grand Green Osaka
Business Hours: Daily 11:00 AM - 9:00 PM
Website

About VIVAIA

Founded in June 2020, VIVAIA is a global lifestyle brand that empowers women to express their unique styles while enjoying maximum comfort. With stores located in Tokyo, Melbourne, Singapore, and Hong Kong, VIVAIA is committed to providing trend-focused yet comfortable shoes using recycled materials sourced through partnerships with industry leaders like REPREVE®. Emphasizing sustainability, the name VIVAIA symbolizes the gentle strength of women in preserving the planet, represented through its logo—a visual of two women wearing pointed shoes, embodying grace and environmental consciousness.

For more details, visit VIVAIA or check out their official Instagram here.