Panduit Enlists Walt & Company for PR and Social Media Strategies
Panduit, a premier global manufacturer in the realm of electrical and network connectivity solutions, has made a notable announcement: they have chosen Walt & Company, a distinguished public relations and social media agency based in Silicon Valley, to steer their PR efforts in North America and manage their global social media strategy.
Walt & Company, boasting an impressive track record in the tech scene for over three decades, is recognized for its expertise in enhancing brands through innovative communication strategies that amplify user engagement. This partnership is marked by strong synergy as both companies share a commitment to driving industry innovation and delivering outstanding client solutions.
Dawn Leach, Panduit’s Global Brand Manager, highlighted the importance of evolving their brand message to align better with their core values, stating, "Panduit has a long-standing foothold in industries that rely on infrastructure and connectivity to make business happen. We sought a strong and creative communications partner to help deliver that message to our customers and partners. Walt & Company fit the bill."
This collaboration aims not only to elevate Panduit's brand visibility within the North American market but also to extend its reach globally. With a strategic focus on integrated communication, the partnership will leverage targeted PR initiatives and robust social media tactics. The goal is clear: to enhance Panduit’s market positioning through a comprehensive communications approach that resonates in both local and international contexts.
The leadership at Walt & Company expresses enthusiasm about this new endeavor. Cyndi Babasa, co-president of the agency, commented, "Panduit pushes the boundaries of innovation with cutting-edge technologies and end-to-end solutions that drive infrastructure and connectivity. We're looking forward to elevating the Panduit brand and increasing market share through both PR and social media programs."
Located in Tinley Park, Illinois, Panduit has been in operation since 1955, steadfast in its mission to provide high-quality solutions that empower businesses while adhering to sustainable practices. As digital transformation and electrification continue to shape industry landscapes, Panduit is positioned to guide its clientele through evolving market demands with its extensive array of connectivity solutions.
Walt & Company is anticipated to act as an extension of Panduit's marketing team. The agency will provide insights and strategies aimed at maximizing the effectiveness of the brand's messaging and fostering robust engagement across various channels. This partnership underscores the significance of strategic communication in the tech industry, where perceptions can shape the trajectory of business growth and consumer trust.
Both companies are committed to this collaborative journey, which is set to redefine how Panduit connects with its audience. This synergy reflects a shared vision of innovation, quality, and the drive to create impactful solutions for their customers. As they embark on this new chapter, the industry will be watching closely to see how they evolve and adapt in an ever-changing environment.
For more information, visit
www.panduit.com and
www.walt.com.
Together, Panduit and Walt & Company are set to embark on a dynamic partnership that promises to enhance engagement and build a robust brand narrative that resonates with audiences worldwide.