David Yurman Chooses Eiza González as Global Ambassador for Its New Sculpted Cable Campaign
David Yurman, the unparalleled leader in American luxury jewelry, has recently made a significant announcement: renowned Mexican actress and singer Eiza González will serve as the brand's new global ambassador. Eiza will take part in the brand's latest campaign, highlighting its iconic Sculpted Cable collection, alongside long-standing ambassador Iris Law. The campaign debuted on February 14, 2025, coinciding perfectly with Valentine’s Day.
This latest collection finds its setting amidst the breathtaking backdrop of the Solomon R. Guggenheim Museum in New York City, a renowned architectural gem whose flowing curves echo the signature Cable design of David Yurman. Through an exquisite series of photographs captured by distinguished fashion photographer Tyrone Lebon and directed by Frank Lebon, the campaign narrates the story of a contemporary woman who bravely carves her own path, celebrating themes of self-discovery and resilience.
Eiza González, known for her captivating performances, shared her inspiring thoughts during the campaign shoot. 'The greatest creators in the world have always paved their own paths,' she remarked. Eiza's journey from her hometown to the United States was a bold leap of faith, one that has led her to gain recognition in various high-profile projects, including upcoming films directed by Guy Ritchie. Her admiration for the Yurman family is evident, noting, 'It’s essential to envision one’s future, and individuals like David, Sybil, and Evan Yurman have continuously pushed the boundaries of design and innovation.'
The Cable design has been an unforgettable emblem of David Yurman for over 50 years, symbolizing strength, creativity, and endless possibilities. The Sculpted Cable collection beautifully refines the iconic design element, originally inspired by a bracelet created for Sybil Yurman. This collection reinterprets the classic Cable into a new, fluid wave motif while preserving its dimensional allure, thus reflecting the evolution of both art and jewelry design.
Evan Yurman, the president of the brand, also commented on the significance of the collaboration: 'As we strive to innovate and evolve the cherished cable motif that has defined our brand for decades, we aim to draw even more inspiration from the arts.' He expressed gratitude for the uniqueness of shooting the campaign with Eiza against such an iconic New York backdrop, emphasizing how it encapsulates the essence of this collection's intention.
The Sculpted Cable campaign officially launched on David Yurman’s website and various social media platforms on February 14, 2025. Consumers can explore the stunning visuals and learn more about the collection, which epitomizes the beautiful intersection of art, design, and personal expression. David Yurman has long been recognized not only for its exceptional craftsmanship but also for its dedication to contemporary artistry.
Founded in New York by sculptor David Yurman and his artist spouse Sybil, the brand was born out of a desire to create exquisite wearable art. Today, under the guidance of their son Evan, David Yurman continues to produce timeless collections that resonate with both men and women across the globe. The brand showcases its creations in 49 stores across the United States, Canada, Hong Kong, and France, along with over 300 retail locations worldwide through an exclusive network of authorized fine jewelry and watch retailers.
This collaboration with Eiza González is yet another testament to David Yurman’s commitment to celebrating artistry and innovation, ensuring that the legacy of the Yurman family continues to thrive amidst the ever-evolving landscape of luxury jewelry.
This latest collection finds its setting amidst the breathtaking backdrop of the Solomon R. Guggenheim Museum in New York City, a renowned architectural gem whose flowing curves echo the signature Cable design of David Yurman. Through an exquisite series of photographs captured by distinguished fashion photographer Tyrone Lebon and directed by Frank Lebon, the campaign narrates the story of a contemporary woman who bravely carves her own path, celebrating themes of self-discovery and resilience.
Eiza González, known for her captivating performances, shared her inspiring thoughts during the campaign shoot. 'The greatest creators in the world have always paved their own paths,' she remarked. Eiza's journey from her hometown to the United States was a bold leap of faith, one that has led her to gain recognition in various high-profile projects, including upcoming films directed by Guy Ritchie. Her admiration for the Yurman family is evident, noting, 'It’s essential to envision one’s future, and individuals like David, Sybil, and Evan Yurman have continuously pushed the boundaries of design and innovation.'
The Cable design has been an unforgettable emblem of David Yurman for over 50 years, symbolizing strength, creativity, and endless possibilities. The Sculpted Cable collection beautifully refines the iconic design element, originally inspired by a bracelet created for Sybil Yurman. This collection reinterprets the classic Cable into a new, fluid wave motif while preserving its dimensional allure, thus reflecting the evolution of both art and jewelry design.
Evan Yurman, the president of the brand, also commented on the significance of the collaboration: 'As we strive to innovate and evolve the cherished cable motif that has defined our brand for decades, we aim to draw even more inspiration from the arts.' He expressed gratitude for the uniqueness of shooting the campaign with Eiza against such an iconic New York backdrop, emphasizing how it encapsulates the essence of this collection's intention.
The Sculpted Cable campaign officially launched on David Yurman’s website and various social media platforms on February 14, 2025. Consumers can explore the stunning visuals and learn more about the collection, which epitomizes the beautiful intersection of art, design, and personal expression. David Yurman has long been recognized not only for its exceptional craftsmanship but also for its dedication to contemporary artistry.
Founded in New York by sculptor David Yurman and his artist spouse Sybil, the brand was born out of a desire to create exquisite wearable art. Today, under the guidance of their son Evan, David Yurman continues to produce timeless collections that resonate with both men and women across the globe. The brand showcases its creations in 49 stores across the United States, Canada, Hong Kong, and France, along with over 300 retail locations worldwide through an exclusive network of authorized fine jewelry and watch retailers.
This collaboration with Eiza González is yet another testament to David Yurman’s commitment to celebrating artistry and innovation, ensuring that the legacy of the Yurman family continues to thrive amidst the ever-evolving landscape of luxury jewelry.
Topics Consumer Products & Retail）
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