TakeUp and ThinkReservations Join Forces to Empower Independent Hospitality Players

In an exciting development for the hospitality industry, TakeUp, a platform utilizing AI for revenue optimization specifically tailored for independent hospitality properties, has expanded its partnership with ThinkReservations, a premier property management and booking system. This enhanced collaboration aims to provide independent hotels, inns, bed and breakfasts, and glamping retreats with a competitive edge against larger brands in the market.

The central feature of this partnership is the introduction of booking search volume data, a crucial metric that allows property owners to understand broader traveler demand trends before any bookings are confirmed. This data, which formerly was not available, is now accessible directly through the TakeUp web application. It empowers property managers to visualize how many searches potential guests are conducting on specific dates, thereby providing a clearer understanding of market demand and guest interests.

"This deeper integration with ThinkReservations is a game-changer for independent properties," remarks Bobby Marhamat, CEO of TakeUp. He continues to emphasize the importance of this data: "By unlocking booking search volume data, we're giving properties an unprecedented advantage. They can optimize their pricing strategies in ways that previously were only available to larger brands. Moreover, this intelligence will assist in shaping marketing initiatives and enhancing the overall guest experience."

Furthermore, the collaboration leverages the power of AI-driven pricing insights alongside human oversight from revenue strategists. This ensures that customers of ThinkReservations have a sophisticated yet user-friendly revenue management system at their disposal, bolstering occupancy rates and revenue generation.

Richard Aday, CEO of ThinkReservations, underscores the impact of this enhanced integration: "We believe in equipping our customers with the best tools to ensure the success of independent lodging professionals. Our strengthened partnership with TakeUp will play a pivotal role in helping our customers expand their reach and enhance their revenue through smarter pricing decisions."

Key Benefits of the Enhanced Integration:


  • - Booking Search Volume Insights: Gain visibility into traveler demand before bookings occur, providing a competitive edge.
  • - Automated, Data-Driven Pricing Strategies: The system adapts to real-time market conditions, ensuring optimal pricing.
  • - Revenue Optimization Made Easy: The platform is designed to be user-friendly, so extensive expertise in pricing management is not necessary.
  • - Dedicated Revenue Strategist Support: Expert guidance is provided to maximize revenue potential, ensuring that independent properties can compete effectively in an often challenging market.

About TakeUp


TakeUp is an innovative revenue optimization platform using artificial intelligence to support independent hospitality properties. Focused on boutique hotels, inns, bed and breakfasts, and glamping retreats, TakeUp empowers owners to enhance their revenue streams and streamline their operations significantly. Its easy integration with existing property management systems makes it a valuable tool for increasing profitability.

About ThinkReservations


ThinkReservations offers an all-in-one, cloud-based property management system that simplifies operations, boosts direct bookings, and enhances guest experiences for independent lodging businesses. It features a robust set of tools, including a property management system, booking engine, channel manager, and automated guest communications, aiming to improve operational efficiency and promote revenue growth for its users.

In conclusion, this newly enhanced integration between TakeUp and ThinkReservations not only signifies a step forward in technological synergy but also embodies a collective commitment to support independent hospitality by providing essential insights and tools that were once exclusive to larger industry players. As independent properties evolve in this competitive landscape, their ability to leverage such partnerships will be critical to their success.

Topics Travel)

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