FirstService Residential Appoints McLaurin Bruce as New Business Development Director in South Carolina
On October 9th, 2025, FirstService Residential, a leader in residential community management across North America, announced the promotion of McLaurin Bruce to the position of Business Development Director for South Carolina. This pivotal appointment comes as the company aims to strengthen its presence in key markets including Charleston and Hilton Head, thereby enhancing the quality of community management services provided to residents.
McLaurin Bruce has demonstrated her capabilities in the field with over nine years of experience dedicated to community management. Her impressive track record includes a strong history of collaboration with association board members, ensuring that the needs and expectations of communities are effectively met. Her extensive expertise in marketing, accounting, and insurance, position her as an asset in driving business development initiatives within these vibrant markets.
In her new role, Bruce will spearhead efforts to deliver innovative solutions and facilitate seamless management transitions, furthering FirstService Residential's commitment to service excellence. Michael Mendillo, the company's president, expressed enthusiasm about Bruce’s ascension to this crucial role, stating, "We're thrilled to bring McLaurin into this pivotal role. She has a proven track record of working closely with board members and brings extensive industry knowledge, as well as marketing, accounting, and insurance experience to the role."
The newly appointed director expressed gratitude for the opportunity, saying, "I'm honored to step into this new role. Over the past several years, I've experienced firsthand the encouragement, support, and empowerment this company provides to its associates, and it's a culture I truly love. As a community manager, I saw the meaningful impact we make in neighborhoods and I'm excited to expand our reach into more communities throughout South Carolina."
McLaurin holds both the Certified Manager (CMCA) and Association Management Specialist (AMS) designations, along with being an active member of the Community Associations Institute (CAI). She will report directly to David Calloway, the vice president of sales. Calloway emphasized Bruce's extensive experience as a decisive factor in her selection for the role, stating, "We handpicked McLaurin for this role on the business development team because of her extensive experience. That combined with her passion for providing solutions to boards will serve her well in her new role."
Dennis Abbott, president of Carolinas division at FirstService Residential, also praised Bruce's capabilities, saying, "McLaurin is a great addition to the business development team. She brings a unique perspective to the sales process."
FirstService Residential prides itself on its commitment to simplifying property management. By leveraging unique expertise and scale, it partners with boards, owners, and developers to enhance the value of properties and improve the lives of residents throughout communities across the United States and Canada. The organization emphasizes a service-first philosophy, ensuring round-the-clock customer care and tailored solutions to meet community needs.
As the company continues to expand its services across South Carolina, the addition of McLaurin Bruce to the team signifies a promising step towards innovative community management solutions. With her leadership, FirstService Residential is well-positioned to enhance the living experience of residents, drive positive change, and realize the visions of communities entrusted to their care.
To learn more about FirstService Residential, visit their official website at www.fsresidential.com.
McLaurin Bruce has demonstrated her capabilities in the field with over nine years of experience dedicated to community management. Her impressive track record includes a strong history of collaboration with association board members, ensuring that the needs and expectations of communities are effectively met. Her extensive expertise in marketing, accounting, and insurance, position her as an asset in driving business development initiatives within these vibrant markets.
In her new role, Bruce will spearhead efforts to deliver innovative solutions and facilitate seamless management transitions, furthering FirstService Residential's commitment to service excellence. Michael Mendillo, the company's president, expressed enthusiasm about Bruce’s ascension to this crucial role, stating, "We're thrilled to bring McLaurin into this pivotal role. She has a proven track record of working closely with board members and brings extensive industry knowledge, as well as marketing, accounting, and insurance experience to the role."
The newly appointed director expressed gratitude for the opportunity, saying, "I'm honored to step into this new role. Over the past several years, I've experienced firsthand the encouragement, support, and empowerment this company provides to its associates, and it's a culture I truly love. As a community manager, I saw the meaningful impact we make in neighborhoods and I'm excited to expand our reach into more communities throughout South Carolina."
McLaurin holds both the Certified Manager (CMCA) and Association Management Specialist (AMS) designations, along with being an active member of the Community Associations Institute (CAI). She will report directly to David Calloway, the vice president of sales. Calloway emphasized Bruce's extensive experience as a decisive factor in her selection for the role, stating, "We handpicked McLaurin for this role on the business development team because of her extensive experience. That combined with her passion for providing solutions to boards will serve her well in her new role."
Dennis Abbott, president of Carolinas division at FirstService Residential, also praised Bruce's capabilities, saying, "McLaurin is a great addition to the business development team. She brings a unique perspective to the sales process."
FirstService Residential prides itself on its commitment to simplifying property management. By leveraging unique expertise and scale, it partners with boards, owners, and developers to enhance the value of properties and improve the lives of residents throughout communities across the United States and Canada. The organization emphasizes a service-first philosophy, ensuring round-the-clock customer care and tailored solutions to meet community needs.
As the company continues to expand its services across South Carolina, the addition of McLaurin Bruce to the team signifies a promising step towards innovative community management solutions. With her leadership, FirstService Residential is well-positioned to enhance the living experience of residents, drive positive change, and realize the visions of communities entrusted to their care.
To learn more about FirstService Residential, visit their official website at www.fsresidential.com.
Topics General Business）
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