HITOMI Joins SHEIN
2025-06-20 01:52:31

SHEIN Welcomes Japanese and Korean Artist HITOMI as Summer Model for 2025

HITOMI Becomes SHEIN's Summer Model for 2025



SHEIN, the globally renowned online fashion and lifestyle brand, has announced a thrilling collaboration for the summer season of 2025. The brand has chosen HITOMI, a versatile artist who is active in both Japan and South Korea under the group 'SAY MY NAME', to be their summer model. This partnership not only highlights SHEIN's commitment to showcasing diverse talents but also emphasizes the influence of Asian fashion trends on a global scale.

In a statement released by SHEIN Group, they shared that the collaboration will officially launch on June 19, 2025. HITOMI will unveil a stunning collection featuring 20 stylish outfits that reflect the summer trends popular in both countries. Drawing inspiration from SHEIN JAPAN's high-demand trend shops such as 'FRIFUL' and 'Dazy Weekend', the collection will introduce elements like 3D flowers and gothic styles—key trends making waves this season.

To commemorate HITOMI’s role as the summer model, SHEIN will implement a series of engaging campaigns. Among these initiatives is the transformation of their showroom in Harajuku, Tokyo, into a 'SHEIN x HITOMI' experience, where visitors can see the exclusive collaboration designs on display for a limited time.

A Unique Collection Inspired by HITOMI



The co-designed collection aims to capture everyday lifestyle aesthetics while also embracing the unique features of contemporary fashion. From simple, comfortable daily wear to standout pieces reflecting the trending styles in Japan and Korea, HITOMI's collection invites fashion enthusiasts to explore a variety of options that are both functional and chic. Each selected piece is available for preview on a dedicated landing page on SHEIN’s website, allowing fans to dive deep into the trends HITOMI embodies.

The collection features items from several popular trend shops, including:

  • - FRIFUL: Known for its commitment to high-quality daily wear that balances simplicity with fashion.
- Item: SHEINxHITOMI FRIFUL 2-Piece Set (Summer Checkered Camisole & Shorts) - ¥2,958
  • - Dazy Weekend: Blending comfort with individuality through modern Korean city style.
- Item: SHEINxHITOMI DAZY 2-Piece Set (Contrast Color Cardigan & Denim Skirt) - ¥3,598
  • - ROMWE: A flair for unconventional fashion taking inspiration from subcultures.
- Item: SHEINxHITOMI ROMWE Goth Y2K Tube Top - ¥1,290
  • - Dazy Spice: Designs that enhance femininity in contemporary city wear.
- Item: SHEINxHITOMI DAZY Daily Wear 2-Piece Set - ¥3,808
  • - SHEIN MOD: Reviving retro designs with fresh, girly elements.
- Item: SHEINxHITOMI SHEIN MOD Vintage Floral Print Dress - ¥3,394

Exclusive Campaigns to Celebrate the Collaboration



To celebrate HITOMI’s role as the summer model, SHEIN JAPAN will kick off several exciting campaigns starting June 20, 2025. This includes their first-ever photo card campaign, exclusive to the showroom, along with a special coupon to give customers discounts on their shopping. The coupon allows shoppers to receive discounts up to 25% on their purchases depending on the amount spent, helping fashion lovers to access HITOMI's exciting collection easily and stylishly.

Additionally, by engaging with SHEIN’s social media activities, fans can stand a chance to win gift cards or exclusive merchandise signed by HITOMI, encouraging them to deepen their interaction with the brand and its products. By simply using the designated hashtags and participating in the online campaigns, fashion fans can enjoy exclusive benefits and contests.

HITOMI’s Journey and Impact



HITOMI, previously a member of AKB48 and IZ*ONE, has made a name for herself across both Japanese and Korean entertainment industries. Recently, she debuted in October 2024 as the leader of the girl group 'SAY MY NAME', produced by JAEJOONG. Her journey showcases a blend of influence and talent that resonates with fans and fashion lovers alike.

SHEIN continues to strive towards curating a diverse array of fashion that is both accessible and relatable, focusing on the heart of contemporary style. With a mission to connect with global customers through engaging fashion, HITOMI’s addition as the summer model reinforces SHEIN’s commitment to celebrating multi-cultural influences in the fashion landscape.

Experience the Excitement in Tokyo



For those in Tokyo, visiting the SHEIN showroom during this limited-time event is a must. The address is:
  • - SHEIN TOKYO: 4-25-9 Jingumae, Shibuya, Tokyo
The showroom offers a unique viewing experience of the 'SHEIN x HITOMI' collaboration, combining fashion with interactive engagement. This initiative not only brings exclusive designs to life but also connects fans directly with HITOMI's creative vision. Don’t miss the chance to get inspired by this vibrant collection that bridges contemporary styles and cultural narratives.

For more details on the products and campaigns, visit the special SHEIN landing page: SHEIN x HITOMI Campaign.


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Topics Consumer Products & Retail)

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