Custom Ink Expands Leadership Team with New Executive Appointments
Custom Ink, a prominent online platform specializing in custom products and apparel for organizations, has welcomed three new executives to its senior leadership team, a strategic move aimed at bolstering the company's operations and enhancing its market presence. The newly appointed leaders are Phil Auerbach, who takes on the role of Chief Marketing Officer (CMO), Justin Swietlik, who has been promoted to Chief Financial Officer (CFO), and Kane Posner, now serving as Senior Vice President of Strategy. All three leaders will directly report to CEO David Doctorow.
Phil Auerbach brings with him nearly 25 years of cross-industry experience, having held significant roles in diverse sectors such as healthcare, consumer technology, and hospitality. His past positions include serving as the Chief Commercial Officer at renowned companies like Lindblad Expeditions and Bumble, where he was instrumental in driving substantial growth. At Bumble, he played a key role in scaling the business effectively, which helped achieve over 900 million dollars in annual revenue. Auerbach will focus on expanding Custom Ink's customer base, enhancing customer engagement, and ensuring a robust commitment to customer experience, measurement, and overall financial performance.
David Doctorow expressed confidence in Auerbach's strategic marketing expertise, stating that his insights will be vital for Custom Ink's ongoing success and the strengthening of its brand in an increasingly competitive market. Auerbach's proven proficiency in leveraging data-driven and digitally-oriented marketing strategies is expected to help Custom Ink strengthen its customer relationships and stimulate company growth.
The second leadership change involves the promotion of Justin Swietlik, who has been with Custom Ink since 2016. An experienced finance leader, Swietlik's promotion to CFO comes after holding various essential roles within the company's finance department, including financial planning and analysis. His leadership was crucial during the execution of Custom Ink's investment by Great Hill Partners in 2019, helping steer significant capital-raising initiatives and upgrading financial systems. Doctorow praised Justin's deep understanding of the business and his ability to fortify the financial foundation as Custom Ink embarks on its next phase of growth.
Kane Posner has been appointed to a newly created position focused on strategy, where he will lead critical areas such as pricing, merchandising, and business operations. A versatile executive, Posner has contributed significantly to Custom Ink's digital production and sales channel strategies. He brings extensive experience from various financial roles, including leadership positions at Wodify and RushOrderTees. Doctorow emphasized Posner's unique blend of financial acumen and operational insight, projecting that his leadership will support robust cross-functional alignment and optimize strategic execution for Custom Ink.
The addition of Auerbach, Swietlik, and Posner further strengthens Custom Ink’s already experienced leadership team, which has expanded since the beginning of the year. Other notable executives joining under CEO David Doctorow include Arthur Chapin as Chief Product, Design, and Technology Officer, and Ryan Massimo as Chief Revenue Officer.
As Custom Ink grows and evolves, the company continues its commitment to providing high-quality custom products that foster connections among colleagues, communities, and friends. Custom Ink's innovative design tools, exceptional customer support, and inspiring product offerings aim to create memorable experiences for their clients.
In conclusion, with these strategic appointments, Custom Ink is poised to enhance its operational capacity, improve customer engagement, and drive sustainable growth in the competitive landscape of custom products and apparel. This leadership shift not only signifies the company's dedication to excellence but also sets a solid foundation for future achievements and market leadership.
Phil Auerbach brings with him nearly 25 years of cross-industry experience, having held significant roles in diverse sectors such as healthcare, consumer technology, and hospitality. His past positions include serving as the Chief Commercial Officer at renowned companies like Lindblad Expeditions and Bumble, where he was instrumental in driving substantial growth. At Bumble, he played a key role in scaling the business effectively, which helped achieve over 900 million dollars in annual revenue. Auerbach will focus on expanding Custom Ink's customer base, enhancing customer engagement, and ensuring a robust commitment to customer experience, measurement, and overall financial performance.
David Doctorow expressed confidence in Auerbach's strategic marketing expertise, stating that his insights will be vital for Custom Ink's ongoing success and the strengthening of its brand in an increasingly competitive market. Auerbach's proven proficiency in leveraging data-driven and digitally-oriented marketing strategies is expected to help Custom Ink strengthen its customer relationships and stimulate company growth.
The second leadership change involves the promotion of Justin Swietlik, who has been with Custom Ink since 2016. An experienced finance leader, Swietlik's promotion to CFO comes after holding various essential roles within the company's finance department, including financial planning and analysis. His leadership was crucial during the execution of Custom Ink's investment by Great Hill Partners in 2019, helping steer significant capital-raising initiatives and upgrading financial systems. Doctorow praised Justin's deep understanding of the business and his ability to fortify the financial foundation as Custom Ink embarks on its next phase of growth.
Kane Posner has been appointed to a newly created position focused on strategy, where he will lead critical areas such as pricing, merchandising, and business operations. A versatile executive, Posner has contributed significantly to Custom Ink's digital production and sales channel strategies. He brings extensive experience from various financial roles, including leadership positions at Wodify and RushOrderTees. Doctorow emphasized Posner's unique blend of financial acumen and operational insight, projecting that his leadership will support robust cross-functional alignment and optimize strategic execution for Custom Ink.
The addition of Auerbach, Swietlik, and Posner further strengthens Custom Ink’s already experienced leadership team, which has expanded since the beginning of the year. Other notable executives joining under CEO David Doctorow include Arthur Chapin as Chief Product, Design, and Technology Officer, and Ryan Massimo as Chief Revenue Officer.
As Custom Ink grows and evolves, the company continues its commitment to providing high-quality custom products that foster connections among colleagues, communities, and friends. Custom Ink's innovative design tools, exceptional customer support, and inspiring product offerings aim to create memorable experiences for their clients.
In conclusion, with these strategic appointments, Custom Ink is poised to enhance its operational capacity, improve customer engagement, and drive sustainable growth in the competitive landscape of custom products and apparel. This leadership shift not only signifies the company's dedication to excellence but also sets a solid foundation for future achievements and market leadership.
Topics Consumer Products & Retail）
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