Rep Data Elevates Three Key Executives to Drive Growth Strategy Forward

Rep Data Executives Promoted to Propel Company Growth

On July 30, 2026, Rep Data, renowned as a leader in data quality within the market research sector, made significant changes to its executive leadership team. This shift aims to align the company's operational capabilities with its ambitious growth strategies. The promotions of Ashley Burkardt, Ricky Odello, and Ryan Rothe to prominent executive roles reflect Rep Data's ongoing commitment to reinforcing its presence in the industry and enhancing its service offerings.

A New Era of Leadership

Ashley Burkardt has ascended to the position of Chief Operating Officer (COO), following her successful tenure overseeing operations since her arrival at Rep Data in 2023. During her time, Burkardt was instrumental in managing service delivery, program management, and growth operations, especially during a phase marked by the integration of brands such as SightX, ReDem, and OWL Solutions. In her new role, she will be responsible for overseeing global operations that span client delivery, technology platforms, and cross-functional execution, ultimately aiming to provide substantial support for Rep Data’s scaling efforts.

“Ashley has been pivotal in navigating a period of significant expansion,” stated Patrick Stokes, Founder and CEO of Rep Data. He praised her capability to assimilate new business structures and enhance processes that are essential to client service. Her leadership in operational strategies is expected to foster further scalability as the company continues to evolve and innovate in the market research domain.

Ricky Odello has also been promoted, transitioning from Executive Vice President of Sales to Chief Revenue Officer (CRO). In this enhanced role, he will broaden his focus to include the global sales organization and all customer-facing revenue streams. Odello brings nearly two decades of experience within the market research sector, which includes strategic sales management at significant firms like Cint and Lucid. His commitment to fostering a robust commercial strategy is crucial as Rep Data enhances its offerings related to research technology and data quality services.

“Ricky's leadership has been critical in establishing a sustainable commercial framework to support the next phase of Rep Data’s growth,” noted Stokes. As CRO, Odello will refine sales strategies, further enabling the company's portfolio expansion.

Meanwhile, Ryan Rothe transitions into the newly established role of Chief Growth Officer (CGO). Since joining Rep Data in 2023, Rothe's strategic insights into market dynamics and growth opportunities have been valuable in shaping long-term company strategies. His responsibilities as CGO include leading market expansion initiatives, fostering strategic partnerships, and enhancing revenue systems and sales enablement practices. Before Rep Data, Rothe held strategic positions at Qualtrics and Research Now, where he focused on enterprise research strategies and analytics.

“Ryan has been a key architect behind Rep Data's strategic direction,” Stokes added. “His focus on partnerships and embracing new market opportunities will be vital as we seek to enhance our operational imperatives.”

Path Forward

These leadership transitions come at a pivotal time for Rep Data, which is expanding its connected research platform. This innovative approach integrates various capabilities, including sampling, survey programming, fraud prevention, and AI-enhanced workflows, all structured within a cohesive operating model. Such a model supports researchers from the foundational design stages through to insightful analyses, ensuring a streamlined and effective research process.

With over 750 organizations relying on its solutions, Rep Data empowers clients, ranging from market research agencies to Fortune 500 firms, to derive meaningful insights from high-quality research. The promotional advancements of Burkardt, Odello, and Rothe signify the company’s confidence in its future and its resolute dedication to advancing the standards of data quality in the industry. As the team embarks on this new chapter, Rep Data is well-positioned to navigate the complexities of modern research needs and deliver excellence to its clientele.

To discover more about Rep Data and its innovative solutions, visit www.repdata.com.