Shoot 360 Unveils Groundbreaking Basketball Training Center
Hillsboro, Oregon — Shoot 360, a premier innovator in technology-driven basketball training, is set to launch an exciting new location within LA Fitness in Hillsboro on May 16, 2026. This state-of-the-art facility will transform how basketball players train, compete, and develop skills, offering unparalleled access to advanced technology used by professional teams.
A Unique Collaboration
The Hillsboro location, situated at 7410 NE Imbrie Dr. inside LA Fitness, represents the first facility to emerge from the collaborative pilot program between Shoot 360 and Fitness International LLC. This initiative seeks to convert select basketball courts within LA Fitness locations across Oregon, Washington, and Northern California into engaging, gamified basketball environments. Plans for additional collaborative locations are already underway, with more set to open in late summer 2026.
Cutting-Edge Training Spaces
Occupying around 4,000 square feet, the training center will boast four specialized shooting courts and four versatile skills courts that can be rearranged for full-court play. This design aims to reshape the basketball training experience for athletes and families in Hillsboro, providing access to the same proprietary technology that supports numerous NBA teams and over 100 collegiate basketball programs nationwide.
Community Engagement Event
To celebrate its grand opening, Shoot 360 of Hillsboro will host a community event on May 15, welcoming guests to tour the facility and enjoy photo opportunities. Attendees can also secure founding-member pricing by signing up early. The official Grand Opening Ceremony is scheduled for May 16 from 6 to 8 p.m., featuring a variety of family-friendly activities, live music, and community partnerships designed to create an engaging atmosphere. Participants can also enter an exciting raffle for a chance to win prizes.
Commitment to Local Players
Craig Moody, the Founder and President of Shoot 360, expressed heartfelt excitement about the launch. "Because our headquarters in Vancouver, WA and our founding location in Beaverton are right down the road, opening our first location inside an LA Fitness here feels like coming home," he stated. The Hillsboro facility aims to provide Portland-area residents with top-of-the-line basketball training equipment while fostering a sense of community and connection.
Advanced Training Technologies
Shoot 360 is renowned for its innovative approach to skill development, combining state-of-the-art technology with in-depth performance analytics. The advanced ball detection technology allows athletes to receive real-time feedback on their skills in three critical areas: ball handling, passing, and shooting. By utilizing this data, players can learn faster and enhance their game effectively.
Global Reach and Recognition
Aligning with its mission to promote basketball on a global scale, Shoot 360 has garnered attention from superstar athletes in the NBA and WNBA. Well-known personalities such as Trae Young and Sue Bird are among the brand’s high-profile investors, emphasizing its strong cultural and sporting influence.
Operating Hours and More
The Hillsboro facility will be open from 6:00 a.m. to 9:00 p.m. Monday through Friday, and from 10:00 a.m. to 9:00 p.m. on weekends. To learn more or stay updated, individuals can visit
Shoot 360’s website or follow the local Instagram account, @shoot360.hillsboro.
For businesses or individuals interested in franchise opportunities, detailed information is available on the Shoot 360 franchise website.
In conclusion, the opening of the Shoot 360 training facility at LA Fitness in Hillsboro marks a significant advancement for local basketball enthusiasts, providing them with cutting-edge resources to elevate their game in a welcoming and supportive environment.