#USA #Los Angeles #Hair Care #Joico #Kate Hudson

Joico Welcomes Kate Hudson as Global Spokesperson

Joico, a leading name in the hair care industry, has reached a significant milestone – its 50th anniversary. To commemorate this achievement, the brand is excited to announce actress and entrepreneur Kate Hudson as its first global celebrity spokesperson. Celebrated for its commitment to producing high-quality hair care products, Joico aims to bring salon-grade experiences directly to consumers, making luxury hair care more accessible. This innovative approach continues to reflect the brand’s dedication to healthy hair solutions.

The campaign featuring Hudson, titled "Redefining Healthy Hair," will kick off in February 2025 and run until the end of the first quarter of 2026. It marks a strategic shift in the brand's marketing as it aims to resonate with both home consumers and the professional hairstyling community. Hudson’s playful persona will shine through in advertisements that will appear across various digital platforms, including social media, print materials, and in-store promotions targeting the North American market.

Directed in Southern California, the campaign centers around the theme "Joi Lessons with Kate Hudson." With an emphasis on authenticity and effortless style, Joico intends to showcase how Hudson finds joy in her life, providing insights into her world. This connection with audiences is expected to revitalize the brand’s image and solidify its relationship with both consumers and hairstylists.

From product launches to highlighting hero products, this partnership is all about celebrating the joy of healthy hair care. The campaign aims to emphasize Joico's long-standing tradition of delivering results through scientifically-proven hair care products. Hudson will be prominently featured in all campaigns, thus reinforcing Joico’s identity within the broader haircare market.

About Kate Hudson

Kate Hudson is not only an accomplished actress known for her roles in iconic films such as "Almost Famous" and "How to Lose a Guy in 10 Days," but she is also a passionate entrepreneur and author. Hudson’s diverse talent has earned her significant accolades, including a Golden Globe Award and an Academy Award nomination. Beyond her film career, Hudson co-founded Fabletics, a popular activewear brand, and has expanded her wellness ventures with the introduction of her product line INBLOOM. She remains active in philanthropy, supporting various causes through her involvement with organizations focused on mental health and children's welfare.

About Joico

Founded in 1975 and now a part of the Henkel family, Joico has been at the forefront of hair care innovation. Their products are designed to empower individuals with beautiful, healthy hair, ensuring every consumer experiences the joy of hair that feels as good as it looks. With a mission centered around the concept of 'Joi', the brand has built a reputation for excellence in hair treatment solutions that deliver visible results.

As Joico embarks on this new era with Kate Hudson, it reaffirms its commitment to healthy, beautiful hair for consumers everywhere. In a market filled with options, this partnership is poised to bring fresh energy and renewed focus to consumers' hair care routines.

To explore Joico’s extensive product offerings and learn more about this campaign, visit Joico's official website and follow them on social media for updates featuring Kate Hudson. Join Joico in redefining what it means to have healthy, beautiful hair and discover your 'joi' today.