Lexar Partners with Argentina National Football Team to Enhance Digital Memory Solutions

Lexar's Dynamic Partnership with the Argentina National Football Team

On January 5, 2026, Lexar, a prominent name in flash memory solutions, announced an exciting collaboration with the Argentina national football team. This partnership designates Lexar as the team's exclusive global storage partner, intertwining the prestigious history of Argentina's national team with Lexar's three decades of experience in storage technology.

Argentina's national football team boasts a rich legacy in the sport, having shaped international football for over a century while achieving numerous remarkable milestones. During this announcement, Lexar emphasized its long-standing history in memory solutions, including pioneering advancements such as the first metal SD card and a microSD Express card with an incredible 1TB storage capacity.

Leandro Petersen, Chief Marketing Officer of the Argentine Football Association (AFA), commented on the partnership, noting, "Both the AFA and Lexar share a commitment to quality, reliability, and global reach. Lexar's expertise in robust storage solutions makes them the right partner for media creators, professionals, and fans who follow and document football."

As part of this strategic alliance, Lexar plans to introduce AFA-branded versions of the Lexar Air Portable SSD and the Lexar SL500 Portable SSD. These innovative products are set to launch in the first half of 2026, specifically targeting fans eager to securely store personal photos and videos of their cherished football moments.

In addition to these offerings, Lexar boasts a broad range of storage solutions designed for different applications. These include professional photography, high-performance SSDs, DRAM modules, and mobile storage devices tailored for various uses:

1. Professional Sports Photography and Videography: Lexar's imaging products, such as the Lexar Professional CFexpress™ Type B Card DIAMOND Series, are engineered for continuous high-speed recording, allowing for real-time capture of dynamic sports footage.
2. Gaming Applications: Leveraging its SSD and DRAM technology, Lexar delivers rapid load times and seamless performance with products like the Lexar PLAY X PCIe 4.0 NVMe SSD, which enhances gaming on consoles, gaming PCs, and portable gaming devices.
3. Everyday Storage Solutions: Lexar's mobile storage products, such as the Lexar Professional Go Portable SSD, support Apple ProRes 4K recording, enabling wireless and mobile data storage for photos and videos.

This partnership aims to merge the strengths and capabilities of both parties, helping users to preserve sporting events and personal memories for the long term.

About Lexar

For over 30 years, Lexar has been a leading brand in memory solutions, offering an award-winning range of products including memory cards, USB flash drives, card readers, solid-state drives, and DRAM. With an extensive portfolio, Lexar ensures customers can effortlessly find the right memory solution to meet their needs.

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Join Lexar on this exciting journey as they redefine how fans and professionals capture and share their unforgettable moments in the world of sports.