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Imparta’s i-Coach® AI Wins Gold at the Learning Tech Awards 2025

In a remarkable demonstration of innovation, Imparta has secured the Gold award for Best Use of AI in Learning at the 2025 Learning Technologies Awards. The company’s cutting-edge training and enablement platform, i-Coach® AI, was recognized by judges who hailed it as a “masterclass in driving value and impact at scale.” This accolade is a testament to Imparta’s commitment to leveraging advanced technology to transform learning experiences.

The Learning Technologies Awards celebrate extraordinary achievements and innovations within the global learning technology landscape. Imparta’s consecutive wins in the AI Learning Award category underscore its dedication to harnessing technology that delivers effective, tangible learning solutions.

The judges commended i-Coach® AI for its visionary design and substantial influence on the learning process, stating, “This entry expertly combines technical expertise with a comprehensive understanding of learning and performance enhancement for sales professionals.” They highlighted the platform's sophisticated capabilities, which allow it to integrate seamlessly into existing sales frameworks while enhancing overall performance.

Richard Barkey, the CEO and Founder of Imparta Ltd., expressed great pride in this recognition. “We are thrilled to be acknowledged once again for the innovative impact of i-Coach® AI. While many AI solutions in sales rely on generic frameworks that merely generate content, our platform was purpose-built from the ground up to be agentic and sales-aware. It understands not only the seller but also the deal context and the next steps needed for intervention. By merging our empirical sales research with proactive coaching and assessment, i-Coach® AI cultivates real judgment and capabilities where it’s critically needed,” said Barkey.

Furthermore, Megan Andrew, Head of Platform AI at Imparta, emphasized the unique approach taken with the development of i-Coach® AI. Instead of simply adding chatbot features to existing systems, Imparta focused on creating an agentic architecture. “We spent the last couple of years developing systems grounded in our unique research to create a genuinely proactive AI that can enhance the sales process. Our clients are witnessing substantial performance improvements, averaging an increase in revenue of $146,000 per user annually and achieving a 1600% return on investment. Our primary aim is not superficial efficiency but driving real, substantial changes in seller behavior and capability,” she noted.

Imparta’s achievement is particularly noteworthy as it becomes the only sales training organization to receive a technology award for consecutive years. This accomplishment reflects its distinct ability to merge deep sales training knowledge with cutting-edge AI technology, helping clients realize measurable business outcomes through innovative methodologies.

About Imparta

Imparta stands at the forefront of performance improvement in sales, customer experience, and leadership. Drawing on 25 years of research and collaboration with top global organizations, Imparta has developed methodologies designed to empower sales personnel. Its modern, evidence-based approach equips sellers to navigate complex situations effectively, utilize appropriate responses, and drive results through over 180 best practice skill modules.

Additionally, Imparta’s expert team of designers, consultants, and trainers collaborates with organizations to assess, cultivate, coach, and continually enhance sales capabilities across global markets and languages.

Powered by agentic AI, the i-Coach® AI system excels in providing proactive, personalized assessments along with learning and coaching support tailored for each user. This integration into clients' AI frameworks facilitates comprehensive sales enablement solutions tailored to evolving needs and markets.

In light of these accolades, Imparta remains devoted to driving innovative solutions and fostering sustainable growth for its clients, paving the way for a future where cutting-edge AI and sales training coexist harmoniously for enhanced performance.