Experience Unique Color Expression with FIBRENO's First POP-UP in Shinjuku!

FIBRENO Opens Its First POP-UP in Shinjuku

FIBRENO, a popular Korean brand known for empowering women to express their individuality through vibrant colors, is all set to launch its first-ever POP-UP event in Japan. Scheduled from August 21 to August 25, 2025, this exciting event will take place at Shinjuku Takashimaya. FIBRENO aims to provide every woman the opportunity to showcase her unique style by offering a wide array of bags that cater to various looks—from casual to formal.

A Brand Rooted in Individuality

Founded in 2013 in Seoul, FIBRENO has rapidly gained popularity among women in Korea. The brand highlights the importance of personal expression and style, enabling customers to find their distinct palette. The bags are designed to suit various occasions, making them versatile companions for both work and leisure activities.

The brand's acclaim is further amplified by several well-known actresses favoring their products, which has increased FIBRENO's visibility in Japan. Since launching online sales in April 2024, FIBRENO has received an enthusiastic reception from Japanese consumers. The upcoming POP-UP event is a great opportunity for fans to interact with the products physically.

Event Details

- Location: 11th Floor Exhibition Space, Shinjuku Takashimaya
- Time: 10:30 AM to 7:30 PM (Closing at 6:00 PM on the final day)

At the POP-UP shop, customers can explore popular product lines, including the BAGUETTE and TUTTI series, along with a variety of bag charms to enhance personalization. Visitors will have the chance to see and feel the bags that are typically only available through FIBRENO's online store.

Explore the Collections

BAGUETTE Series

The BAGUETTE series combines a compact appearance with impressive storage capabilities. With six different sizes, these bags fit seamlessly into various styles, making them incredibly versatile.

TUTTI Series

Characterized by a simple canvas exterior accented with vibrant leather highlights, the TUTTI series boasts a water-repellent coating for easy maintenance. These bags are practical and stylish, perfect for work and casual outings.

Bag Charms

FIBRENO offers an extensive range of colorful bag charms designed to add a personal touch to any bag. Customers can enjoy an endless array of combinations, transforming their bags according to their moods and styles.

Special Offers

Visitors who spend over 20,000 yen on the day of the event will receive a Fettuccine Strap, available only to the first 10 customers. This strap can be used independently as a charm or attached to bags for accessorizing, making it a delightful addition to any purchase.

Instagram Campaign

As a token of appreciation for customer support, FIBRENO will host an Instagram campaign where five lucky participants can win a 2,000 yen coupon for use on the official online store. To enter, simply capture the POP-UP’s atmosphere, post it on Instagram with the hashtag #FibrenoPopUp, and tag FIBRENO's official account (@fibreno_jp).

A Market of Favorites: Tsuzuku Tsunagu Market 2025

Coinciding with FIBRENO’s POP-UP, the Tsuzuku Tsunagu Market 2025 gathers young staff from Shinjuku Takashimaya to showcase their favorite brands and products. Running from the same dates, this event will feature about 40 brands encompassing food, art, lifestyle goods, and fashion, all curated by the team's passionate members. It’s an opportunity for attendees to explore and discover emerging trends within the market.

Through this POP-UP event and associated initiatives, FIBRENO and its partners are committed to creating a vibrant community where personal expression and creative style take center stage. Don’t miss this heartwarming experience that empowers you to find your unique color!