#USA #Fresno #dog food #Unconditional #Citizens Pet

A New Era for Dog Nutrition

In a world where pet parenting is evolving, Citizens Pet has made headlines with the launch of its new brand, Unconditional, which promises to redefine the standards of dog nutrition. Officially introduced at SUPERZOO 2026, the brand emphasizes genuine nutrition that reflects the unconditional love dogs provide. This premium dog food line is designed with modern pet owners in mind, combining high-quality ingredients with practical convenience.

As the demand for healthier dog diets rises, pet owners are increasingly shifting away from heavily processed kibble. They are also seeking alternatives to the complicated logistics of frozen or raw diets. Unconditional answers this call, offering innovative recipes that are air-dried and made with real meat as the primary ingredient, ensuring no artificial preservatives, fillers, or byproducts are included. The brand features a range of grain-free formulas that align with the growing trend of prioritizing animal health and welfare.

The unique air-drying process utilized by Unconditional gently extracts moisture while preserving vital nutrients and flavors. This method results in a product that is minimally processed and provides the benefits of fresh food without the complexities associated with refrigeration or thawing. With an impressive shelf life of 18 to 24 months, it presents a convenient, shelf-stable option for pet owners that never compromises on quality.

Avrum Elmakis, the Owner and CEO of Citizens Pet, emphasizes the company’s mission to make premium nutrition accessible to all pet families. “At Unconditional, we believe better nutrition shouldn't be reserved for a select few. By managing the entire manufacturing process ourselves, we can provide exceptional quality at a more affordable price,” he stated. This commitment to quality is bolstered by the fact that Unconditional's production takes place at Citizens Pet’s California facility, ensuring complete control over each manufacturing step—from sourcing ingredients to final packaging.

With over 25 years of experience in the pet food industry, the company takes pride in using only the best ingredients sourced from trusted suppliers. Every recipe in the Unconditional lineup begins with real meat, and the offerings include complete air-dried diets, protein-rich kibble blends, and practical meal toppers that enhance the nutritional value of dogs’ meals.

Unconditional operates on four foundational principles: real food, high-protein nutrition, avoidance of artificial ingredients, and uncompromising convenience. This ethos reflects the brand's belief that dogs merit food crafted with the same dedication and quality their families seek for themselves.

The launch of Unconditional is set for September, with products available through various channels. The brand ensures easy access not just online at unconditionalpetfood.com, but also through pet retail giants like PetSmart, Petco, Pet Supplies Plus, as well as independent pet stores. This extensive availability symbolizes a significant step towards making high-quality, air-dried nutrition a reality for dog owners nationwide.

About Unconditional

Unconditional is a premium dog food brand based in California, focusing on providing protein-forward nutrition through innovative air-dried and mixed diet options. Each product is made in the company's own Fresno factory, where the art of air-drying has been perfected over more than two decades. The brand offers a variety of diets, including grain-free blends that combine high-protein kibble with air-dried ingredients, all designed without artificial fillers or by-products. Unconditional is committed to maintaining transparency in its production and aims to provide nutrition that is both high-quality and cost-effective, making it accessible to all pet families.

About Citizens Pet

Founded on the principle that pets deserve better, Citizens Pet is a premium pet food producer based in California and the parent company of the Unconditional brand, as well as other popular lines like Plato and Furry Republic. Owning a dedicated factory allows Citizens Pet to oversee the entire manufacturing process, securing stringent food safety and quality standards. With their commitment to excellence, Citizens Pet continues to lead the way in the premium pet food market, striving to ensure that every pet receives the best care possible.