Geora Standard Launch
2025-05-14 04:30:55

Daiken Industries Launches Eco-Friendly WPC Flooring 'Geora Standard'

Daiken Industries Unveils New Eco-Friendly Flooring



In a significant move towards promoting sustainable living, Daiken Industries, located in Osaka, is launching its latest WPC flooring product, 'Geora Standard' on June 23. This innovative flooring material utilizes the environmentally friendly base 'E-Hard Base', demonstrating the company's unwavering commitment to reducing environmental impact while providing high-quality, durable flooring solutions.

Background of Sustainability Initiatives



Since its inception in 1945, Daiken Industries has remained devoted to contributing towards a sustainable society. In line with its sustainability goals, the company established the 'DAIKEN Global Environmental Vision 2050' in 2021, which emphasizes long-term strategies to mitigate environmental challenges. A key focus is promoting sustainable wood procurement, ensuring that resources are managed responsibly and ethically.

Over the years, Daiken has progressively transitioned its primary flooring materials to eco-friendly bases, with a significant portion of residential flooring now utilizing their unique 'E-Hard Base' technology. Previously, the company relied on 'W-Hard Base' – a flooring base constructed with layered plywood to provide strength. However, Daiken is in the process of transitioning to 'E-Hard Base' for its WPC flooring range too, ensuring durability and environmental integrity.

Introducing 'Geora Standard'



The newly launched 'Geora Standard' WPC flooring is designed to enhance Daiken's eco-friendly product lineup. This flooring option is not only stylish but also coordinates effortlessly with the new interior series 'Yelial', slated for release in June. The flooring comes in a selection of five appealing colors, including Taupe Gray, to cater to a variety of aesthetic preferences and interior designs.

Unique Features of 'Geora Standard'


  • - Color Coordination: The 'Geora Standard' is available in five distinct colors, making it easy to match with the forthcoming 'Yelial' interior doors. The color options include ML (Mill Beige), MG (Taupe Gray), MW (Dull Brown), YC (Clear Oak), and MT (Tea Brown).

  • - Matte Finish: The flooring features a popular matte finish, providing a smooth, sophisticated texture, which is favored by many homeowners and designers alike.

Product Specifications


  • - Size: 12mm thickness, 303mm × 1,818mm dimensions.
  • - Materials: 2.7mm special MDF combined with eco-friendly plywood.
  • - Surface Treatment: WPC processing with a top layer of natural wood veneer, UV antimicrobial wear-resistant matte coating.
  • - Design Variety: Offered in five patterns, including a mix of natural nuances from ash and beach woods.
  • - Price: The flooring is priced at ¥40,000 per package (excluding tax), which contains six pieces covering approximately 3.3 square meters.

Sales Targets and Future Outlook


Daiken Industries has set ambitious sales objectives for 'Geora Standard', aiming for ¥175 million annually by the fiscal year 2025. The company is committed to advancing eco-friendly product development and marketing strategies that will contribute to addressing social and environmental issues.

To explore the 'Geora Standard' and other products, customers can contact Daiken's customer center at 0120-787-505.

As Daiken Industries continues to lead the charge towards environmentally responsible innovations, it remains dedicated to creating a more sustainable world through its products and practices.


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Topics Consumer Products & Retail)

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