#UPM Adhesive Materials #Wine Labels #Spirits Packaging

UPM Adhesive Materials Introduces Premium Label Solutions

UPM Adhesive Materials has recently revealed an innovative collection of Premium Performance label materials aimed specifically for wine and spirits packaging. This curated ensemble not only enhances the aesthetic appeal of bottles but is also tailored for exceptional performance under the particular demands of the beverages industry. The launch of this collection highlights UPM's commitment to offering materials with advanced converting properties, ensuring that each label not only stands out visually but also performs reliably across various conditions.

The Growing Demand for Premiumization

With the rapidly expanding global market for premium alcoholic beverages, which is projected to reach $1.686 trillion by 2034 with an impressive compound annual growth rate (CAGR) of 10.89%, brands are increasingly focusing on premium packaging. As manufacturers look to differentiate their products, UPM's new sample folder aids printers in conveying premium options to their clientele effectively. The folder highlights a selection of five unique label materials, each paired with printed samples that illustrate the materials' capability to handle intricate designs and embellishments.

Features of the Label Materials

These premium label materials are designed to withstand demanding conditions, including being submerged in ice buckets, and boast features such as high wet opacity, moisture resistance, and strong adhesion. Furthermore, they guarantee reliable supply and superior mechanical properties, ensuring compatibility with high-speed converting and finishing operations. As Lisbeth Saarinen, Senior Manager of Global Marketing at UPM Adhesive Materials, emphasizes,