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Seminar on Persona Reevaluation

Have you ever thought that creating a persona simply means deeply knowing one individual? Join us on August 5, 2025, at 1:00 PM as Asmark Co., Ltd. presents a seminar titled "Reevaluating Persona Development: Understanding Your Customers Deeply". The seminar will delve into the distinctions between target and persona, providing practical insights into the most effective applications of persona in marketing strategies, supported by real-world case studies.

Who Should Attend?

This seminar is ideal for professionals who:

• - Feel that their company's persona development process has become stagnant.
• - Want to reassess their approach to understanding consumers in marketing.
• - Are struggling to grasp customer needs, leading to uncertainty in product or service development.

Background

Setting a persona has become a standard practice in product development and marketing. However, many professionals feel that while they’ve created a persona, it is not yielding the intended results. One reason for this may be the misconception of a persona as a representation of a real person, which can lead to misapplications. Although personas can align team perspectives effectively, improper usage may steer product development in unintended directions.

During this seminar, we will clarify the distinctions between target and persona, and outline the phases where personas are most beneficial versus those where they may not be appropriate. We will focus on the marketing philosophy of “understanding one individual deeply”, which is a key factor in successful product development, and share concrete examples that exemplify this concept. Attendees will leave with insights that can enhance their understanding of customers, ultimately supporting product development efforts.

Seminar Overview

• - Title: "Reevaluating Persona Development: Understanding Your Customers Deeply"
• - Date & Time: August 5, 2025 (Tuesday) 1:00 PM – 1:45 PM
• - Capacity: 500 participants
• - Participation Fee: Free
• - Speakers: ku-seki Kumi from Akatsuki LLC and Shunsuke Kano from Asmark’s Marketing Communication Group
• - Bonus: Free distribution of seminar materials to participants

Program Highlights

• - Why is it difficult to meet the persona?
• - The common misconceptions of N=1 analysis in deeply understanding one individual.
• - The significant differences between target and persona.
• - Optimal phases for utilizing personas in product development.
• - Showcasing relevant case studies.

Join us for this enlightening seminar and return with valuable customer insights to aid your product development process.
Register for free here!

About Asmark Co., Ltd.

Asmark, established on December 21, 2001, is headquartered at 1-32-12 Higashi, Shibuya, Tokyo, Japan. Under the leadership of President Masakazu Machida, Asmark is committed to providing valuable marketing research and insights. The company is a proud member of the Japan Marketing Research Association and holds the Privacy Mark certification.

For inquiries, please contact us at 03-5468-5101.