#Japan #Tokyo #AI Marketing #Immedio #toBe Marketing

Seminar Overview

On April 16, 2026, a groundbreaking seminar co-hosted by toBe Marketing and immedio is set to take place in Tokyo. This event will focus on enhancing marketing automation (MA) through effective data utilization and automation strategies. Inviting experts from various industries, including Studist, attendees will gain valuable insights into running a successful B2B marketing operation that transcends merely sending out emails.

Understanding the Challenge

Today, many marketers using platforms like Account Engagement (formerly Pardot) are grappling with a key question: Does your scoring mechanism truly capture customer engagement? While these systems allow tracking of email opens and clicks, they often fall short when it comes to gauging the true interest level of leads. The symptoms are clear; marketers find that they often hand over high-scoring leads to sales teams only to receive rejections. This disconnect often stems from a lack of high-resolution data.

The advent of AI has changed the game, emphasizing the importance of the quality and quantity of data for driving successful marketing initiatives. This seminar aims to unveil how to gather that elusive "next step data" previously out of reach for many MA users, thus enabling businesses to generate sales opportunities without depending exclusively on human intervention.

Highlights of the Seminar

1. Next-Gen Marketing Techniques: Transitioning from the old approach of merely sending communications to mastering engagement through personalized operations based on behavioral insights.

2. Tech Touch Methods: Leveraging technology to maximize engagement, immedio will encourage participants to utilize data visualization tools to track engagement metrics. For instance, understanding how well materials are being received can inform optimal timing for pop-ups that drive conversations and results.

3. Real-Life Insights: Attendees will gain firsthand knowledge from Studist's representative who has successfully integrated Account Engagement with immedio, creating highly efficient frameworks for lead generation. Their candid discussion of on-ground challenges and strategic pivots will provide attendees with actionable takeaways applicable to their operations.

4. Networking Opportunities: Following the seminar, participants will have a chance to engage in discussions with industry peers and speakers. This exclusive networking session will provide insights that cannot be obtained through a screen—fostering an environment for open discussion about operational strategies and hurdles.

Event Details

• - Event Name: Graduate from Passive Nurturing! Achieve Next-Gen Marketing Based on Customer Engagement with Account Engagement and immedio
• - Date: April 16, 2026
• - Time: 18:00 - 20:00
• - Format: In-person event in Tokyo
• - Cost: Free (Pre-registration required)
• - Speakers:

- Hidetoshi Yahagi, Executive Officer at toBe Marketing
- Takanori Sato, Representative from Studist
- Hideki Hamada, CEO of immedio

• - Registration Link: Click Here for Registration

Who Should Attend?

This seminar is ideal for professionals who:

• - Have implemented Account Engagement but struggle to leverage its full potential.
• - Are finding it challenging to gauge customer reactions post-material distribution, leading to missed timing when passing leads to sales.
• - Seek to strengthen their AI implementation with a clearer understanding of necessary data organization and operational approaches.
• - Wish to enhance collaboration between marketing and sales teams to significantly improve conversion rates.

About immedio

Based in Shibuya, Tokyo, immedio is dedicated to increasing successful sales meetings through its AI-powered inside sales tools. Our mission is to foster connections that create value and propel innovation forward.

We're passionate about enabling creators and users alike—and are committed to building a world where opportunities meet with ease and efficiency. Through the power of imagination and technology, we seek to bring that future to life.

Company Address: 1-19-9, Dogenzaka, Shibuya City, Tokyo, 4F Daichi Akatsuki Building
Founded: April 1, 2022
Services: Development and provision of effective deal automation tools
Service Website: immedio.io