My Better Batch Experiences Remarkable Growth, Becomes A Brand to Watch in 2026

As the year 2025 comes to a close, My Better Batch, a premium cookie mix brand, is making waves in the retail sector with stellar growth and a buzz-worthy presence. Founded in April 2024, this innovative company delivers a homemade cookie taste that busy consumers have long desired. Their ascent into Costco, coupled with an impressive launch at Target, has positioned My Better Batch as a key player in the baking aisle, setting them up for an exciting 2026.

Expansion into Costco

In December 2025, right before the Christmas rush, My Better Batch proudly announced their entry into Costco stores located in the Midwest. Shoppers can now purchase the brand's Classic Sugar Cookie Mix, offered in a value three-pack for just $9.99. This new placement comes at an ideal time, catering to those preparing for festive gatherings, and is a testament to the brand's rapid growth trajectory.

The Costco offering makes baking festive cookies easy and accessible, allowing consumers to create scrumptious treats for parties or family gatherings without the need for lengthy preparation. The sugar cookie dough not only serves well for cut-out cookies but also acts as a versatile base for various holiday desserts, including tarts and pie crusts.

Consumer-Centric Philosophy

What sets My Better Batch apart is its commitment to providing a solution designed for busy families, particularly mothers who cherish the idea of homemade baking but struggle to find the time. Their Classic Sugar Cookie Mix is simple and efficient—the result is a batch of soft, buttery cookies ready within 15 minutes. This quality is particularly attractive for last-minute classroom treats or surprise gatherings.

The positive consumer reception at Target has further fueled My Better Batch's success. The brand recently introduced exclusive holiday flavors alongside their popular Chocolate Chunk and Classic Sugar Cookie mixes. Customer feedback has been overwhelmingly positive, with many praising the exceptional taste and the lack of artificial ingredients. One mother expressed, "These are the best baking mixes ever! They are delicious and easy to make," while another added, "We love making these with our kids and appreciate finding a holiday treat we can feel good about."

Impressive Growth Metrics

Since its inception, My Better Batch has seen a staggering increase in distribution. From fewer than 1,000 points in 2024, the brand has expanded to over 5,000 points in 2025, marking a phenomenal growth of more than 400% in just one year. This surge reflects a strong consumer demand for clean, non-GMO products that can provide both convenience and superior taste.

Founder Lindsay Hancock shared her excitement about the brand's trajectory, stating, "My Better Batch was created for people like me, balancing work and family while wanting something special for loved ones." She emphasized the brand's readiness to compete in the retail market, not just on placement but also in terms of quality and flavor.

A Bright Future Ahead

As 2026 approaches, My Better Batch is poised for further expansion. Plans are underway for partnerships with additional grocery retailers starting in January, aiming to solidify coast-to-coast distribution. These upcoming initiatives will allow the brand to continue its promise of delivering better-than-homemade cookies with ease.

For anyone looking to simplify their holiday baking or treat their families to delicious treats, My Better Batch cookie mixes can be found at Costco locations in the Midwest and are also available on Target’s website, Amazon, and numerous other retailers including Lowe's Foods and The Fresh Market.

Conclusion

With its strong retail presence and mounting consumer awareness, My Better Batch is not just another cookie mix brand—it's a company to watch as we venture into 2026. Their commitment to quality, convenience, and taste signifies a new era in the baking category, and consumers can look forward to an exciting range of products that combine tradition and modern needs.

About My Better Batch

My Better Batch stands as a proud women-owned business that focuses on delivering premium cookie mixes that taste like they came straight from the oven, minus the hassle of traditional baking. Offering clean and non-GMO ingredients, their mixes are crafted for simplicity, ready in just 15 minutes with the addition of butter and an egg. To explore more about My Better Batch, visit mybetterbatch.com.