Claire Rosinkranz Teams Up with Native for a Joyful Holiday Campaign

Discover Holiday Magic with Claire Rosinkranz and Native

As the holiday season approaches, pop sensation Claire Rosinkranz has partnered with the personal care brand Native to create a festive experience that blends music and scents. The campaign, titled "It's That Native Holiday Cheer," features an original jingle and an exclusive collection of seasonal products designed to uplift everyday moments.

A Whimsical Campaign

The collaboration showcases a charming mini-film set in a beautifully styled 1920s Los Feliz home, nestled beneath the iconic Griffith Park. This visual narrative encapsulates the spirit of the holidays while highlighting Native's signature scents such as Sugar Cookie, Holiday Gumdrop, Fresh Mistletoe, and more, promising to uplift daily routines with cozy seasonal notes.

This short film, available for viewing on Billboard.com and YouTube, masterfully utilizes vintage lenses and warm lighting to evoke nostalgia, making it a perfect backdrop for enjoying Native's holiday collection scents.

The Heartfelt Jingle

The heart of this campaign is the delightful jingle, composed by talented producer Ben Epand, known for his work with major artists. Not just a soundtrack for the film, this catchy tune is also available as a sound on TikTok, encouraging fans to share and enjoy the music across platforms. This marks Native's first collaboration with a major music outlet and a Gen Z artist, effectively merging the worlds of sound, scent, and storytelling.