Survey Reveals Insights on the Popularity of Saison Card Among Users in Japan

Insights into Saison Card Popularity from Recent Survey

In March 2025, Kokomura conducted an in-depth survey on the Saison Card, gathering the opinions of 193 users across various demographics in Japan. The findings reveal intriguing insights into why the Saison Card remains a preferred choice for many individuals.

Key Findings

The survey unearthed that nearly 46% of respondents currently use the Saison Card International. This particular card clearly stands out among its competitors, showcasing the strong brand loyalty among its users. Other variants like the Saison Platinum American Express Card and Saison Pearl American Express Card are also used but to a lesser extent, with 11.4% and 9.33% of users respectively.

Reasons for Choosing Saison Card

When asked why they chose to issue a Saison Card, a significant 43% of respondents pointed to the lack of points expiration as their primary reason. The reassurance of having 'everlasting points' has gained considerable favor among users, with many expressing their satisfaction regarding this unique benefit.

Affordable Fees and Advantages

The survey also revealed that affordability, specifically referencing the card's low annual fee and the indefinite validity of points, are perceived as the most advantageous features of the Saison Card. Around two-thirds of the survey participants indicated these as their top considerations when evaluating the card's benefits.

Survey Methodology

- Methodology: The survey utilized Internet research tools with Frejee to reach its respondents effectively.
- Respondent Demographics: The survey included 127 males and 66 females, all existing users of the Saison Card.
- Valid Responses: Out of 193 participants, responses about card preferences and perceptions were thoroughly analyzed.

What Users Look for in a Card

When selecting a credit card, the most critical factor for many respondents turned out to be the annual fee, with 64.25% prioritizing this attribute. This highlights a significant trend where users are becoming increasingly cost-conscious amidst fluctuating financial landscapes.

In contrast, redemption rates and welcoming bonuses were deemed less critical by only 8.81% and 6.22% respectively, showing a possible shift in what cardholders might prioritize today.

Conclusion

The survey from Kokomura shines a light on the ever-evolving landscape of credit card use in Japan. The popularity of the Saison Card, due to its unique selling propositions like the absence of points expiration and affordable fees, signifies its strong market position. For individuals looking for a reliable credit card, the findings of this survey can serve as a guiding light in their decision-making processes.

At Kokomura, our mission is to enable users to make the best possible choices for their everyday financial interactions by providing comprehensive information and comparison tools about various products.

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