#Japan #Tokyo #Usain Bolt #PUMA #GO WILD

Usain Bolt to Ignite Excitement at Puma's Harajuku Event

In an extraordinary showcase of athleticism and personality, Usain Bolt, the world’s fastest man, will be making a special appearance at the Puma Store located on Cat Street in Harajuku, Tokyo, on September 12, 2025. This event is part of Puma's ambitious global campaign “GO WILD”, coinciding with an international athletics competition taking place in the city during that time.

Event Overview

The event is set to unfold at 6:30 PM local time, with doors opening at 5:30 PM. Attendees will have a unique opportunity to engage with Bolt himself during a special store event where he is expected to share his experiences and insights in a talk session. Fans will have the chance to capture memories, perhaps snag an autograph or a photo with the legend himself.

After the store event, a thrilling running experience will take participants to Yoyogi Park to test out Puma's latest running shoes. This event aims not only to showcase Puma's cutting-edge athletic gear but to promote an atmosphere of community and passion for sports among participants.

Details of the PUMA GO WILD RUN TOKYO

• - Date: September 12, 2025 (Friday)
• - Time: Event starts at 18:30 (Check-in begins at 17:30)
• - Location: Puma Store, Cat Street, Harajuku, Tokyo (Address: 5-17-25 Jingumae, Shibuya-ku, Tokyo 150-0001)
• - Featured Speaker: Usain Bolt (Puma Global Brand Ambassador)

Schedule

• - 17:30 - Registration
• - 18:30 - Store Event (featuring a talk session with Usain Bolt)
• - After the store event - Run test of Puma's new running shoes at Yoyogi Park

Note: Usain Bolt will only be present during the store event.

Participation and Safety Guidelines

Further details on how to participate, along with safety guidelines, will be available on the event's special webpage. Fans are encouraged to visit the page for the latest updates and to secure their spot at this not-to-be-missed event.

About PUMA

Puma is a globally recognized sports brand renowned for designing, developing, and marketing footwear, apparel, and accessories. With a legacy spanning over 75 years, Puma has revolutionized sports and culture, crafting products for athletes who pursue speed and excitement. Its categories include football, running, training, basketball, golf, and motorsports, alongside lifestyle products inspired by these sports. Collaborations with renowned designers and brands allow Puma to extend its reach into fashion and street culture, making it a leader in the industry. Headquartered in Herzogenaurach, Germany, Puma operates in over 120 countries with a workforce of approximately 20,000 employees worldwide. For more information, visit PUMA Japan.

“GO WILD” Campaign

Launched in 2025, the “GO WILD” campaign is Puma's largest global initiative to date. Under the motto that “victory is not the only value in sports; the true joy lies in enjoying yourself authentically,” the campaign encourages athletes to unleash their inner passions. Through this initiative, Puma aims to promote new perspectives on various sports, including running, basketball, football, and golf.

• - Campaign Website: GO WILD
• - Campaign Video: Watch Here
• - GO WILD PODCAST: Listen to Puma ambassadors, including Usain Bolt, as they discuss exciting topics in their YouTube Playlist.