Spiro Strengthens Global Creative Presence with 2Heads Acquisition

Spiro®, the global experiential agency under GES, recently announced its strategic acquisition of 2Heads, a London-based creative agency lauded for its innovative brand experiences across North America and Europe. This move marks a significant expansion for Spiro, strengthening its creative capabilities in key markets.

Enhancing Capabilities and Global Reach

The acquisition integrates Spiro’s extensive infrastructure with 2Heads’ creative excellence, aiming to deliver next-generation experiential solutions to brands worldwide. Both firms share a commitment to innovation, exceptional design, and impactful storytelling, which will now be amplified through their collaboration.

Derek Linde, CEO of GES, emphasized that this acquisition reflects a continued dedication to broadening their global experiential capabilities. Combining 2Heads' creative prowess with Spiro’s strategic delivery framework creates a more cohesive ecosystem designed to fuel customer growth and reinforce Spiro’s leadership in the experiential sector.

Founded in London and established in Los Angeles and Montreal, 2Heads has earned its reputation through a diverse portfolio that spans various industries, including aerospace, technology, financial services, and consumer markets. Their hallmark lies in crafting immersive events, design-driven narratives, and strategic brand activations.

A Shared Vision for Innovation

Jeff Stelmach, Global President of Spiro, stated, "2Heads shares our belief in creativity's power to connect brands with audiences. Together, we aim to push boundaries in delivering strategic and impactful creative experiences, ensuring continuity for clients and teams that define both agencies as extraordinary." The merger not only enhances Spiro’s global presence but also provides 2Heads’ clients with access to Spiro's extensive resources and capabilities, promising exceptional experiences tailored to their audiences' needs.

During its 40-year journey, 2Heads has harnessed creativity and innovation to elevate brand experiences, fundamentally transforming how recognized brands engage with people. Paul Godwin, Managing Director of 2Heads, remarked, "Joining Spiro allows us to extend our vision globally while maintaining our commitment to craftsmanship, culture, and collaboration that defines us." This partnership will enable both companies to scale new heights, reinforcing their dedication to creative excellence.

Conclusion

With this strategic acquisition, Spiro is poised to expand its global footprint and enhance the experiential quality it offers to clients. By merging creative innovation with strategic insights, Spiro aspires to produce transformative brand experiences for its clientele worldwide. As a leading experiential marketing agency within GES, Spiro plays a pivotal role in assisting brands and event organizers in achieving marketing success through immersive and memorable experiences.

For more details, visit Spiro's official website: www.spiro.com and learn about 2Heads at www.2heads.com.